Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

FTC Cracks Down on ‘Up To’ Claims, Stating Most Customers Must Receive Maximum Benefit

The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes how a group of consumers thought replacement home windows purporting to provide "up to 47%" savings in energy costs would provide that much for all or most buyers. The FTC has also been cracking down…

Brightback Raises $11 Million to Fund Subscription Retention Software

Earlier this week, San Francisco-based Brightback announced it has raised $11 million to fund its customer retention automation software platform designed specifically for subscription businesses. The software startup helps reduce customer cancellations and improve sustainability for companies like SparkPost Crazy Egg, Copper, GitBook and Mailshake. Brightbacks Series A funding round was led by Index Ventures. Point Nine Capital, Matrix Partners and Rembrandt Venture Partners also participated in the funding round.

Retention Point: The Single Largest Growth Factor in Your Business

Do you know how to achieve the "Retention Point" in your business, that moment when your members fall in love with you and become Lifers? In this on-demand seminar, we'll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

30 Retention Tips and Tricks to Plug Subscriber Leakage

The key to a profitable subscription business is retention. Here are Subscription Insider's 30 tips and tricks to improve retention and plug subscriber and revenue leaks!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Reduce Your Subscriber Churn Rate With One Simple Change

When Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, discusses churn most companies feel they understand it. Truth is, they do not. And with one simple change, they can reduce subscriber churn rates. Robert explains how.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Webinar Non-Attendees May Be Your Best Leads for Subscription Sales

A number of subscription sites -- particularly those specializing in online learning -- have discovered the effectiveness of free Webinars for converting prospects. But did you know that non-attendees -- the prospects that sign-up but can't login in the day of the actual Webinar for whatever reason -- may be your best leads? SimpleK12 -- a subscription site for online teacher training -- found this out serendipitously, according to Lisa Greathouse, Director of Sales & Marketing…

The Enterprise Journey to Advanced Monetization: What You Need to Know

In this on-demand webinar with leading industry experts, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform, you will learn best practices for launching and growing advanced monetization models. We will explore key topics to provide insights to help you succeed in your journey, including: the dangers of managing disparate systems, the art and science of an integrated monetization strategy, and future proofing your business.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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