TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a "people image" and brilliantly-bulleted benefit copy, probably converts better.
Five-on-Friday this week explores reducing subscriber churn, how second screen behavior differs by geographic region, chat-bots and your subscription business, the subscription model and marketing agencies, and finally, the golden rule of content marketing.
In this weeks edition of Five on Friday, Media Post reports that magazine mobile web audiences are up 17 percent, Business2Community offers top tips we can learn from subscription boxes, Forbes tells us what brands need to consider before starting a subscription service, a Kantar Media study reveals that one in five people block all ads, and Constant Contact shares ways to convert website visitors into email subscribers.
When your niche is flooded with free competitors, user engagement from the get-go is critical. See how The Financial Times nurtures engagement among registered users with their five-part email series.
Discover how you can use Facebook to drive traffic to your site, capture emails, re-target unsubscribed customers, and sell digital content in this 20-minute tactic-filled video, hosted by Subscription Site Insider Editor Minal Bopaiah. This is a must-watch for any B2C site, and B2B sites will pick up a few great tips, too. Covers best practices for posting, custom tabs, Power Editor, Graph Search and useful Facebook APIs.
Boston, March 16, 2021— Subscription Insider is delighted to announce that BillingPlatform, the leading global cloud-based monetization and billing solution provider for...
LinkedIn is building a syndicated content network, starting with its top 500 influencers, says Re/code. Currently, those same influencers are posting their content on the professional social media site for free. LinkedIn wants to leverage that content by syndicating it and republishing it on other sites. To do that now, influencers have to manually approve the sharing of their content. LinkedIn wants to skip that step with a blanket approval by each author. Re/code points out…
Confused about how to set up a trial offer? Or unsure whether you're "doing it right"? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!
Sling TV customers got a price increase for Christmas this year. Yesterday, Sling TV president Warren Schlichting announced that Sling Orange and Sling Blue subscription customers would start paying $30 per month, effective with their next bill after January 22, 2020. New customers will get hit with the price increase immediately, though they can get a $10 discount for the first month through a promo offer. To save a few bucks, customers who subscribe to both Sling Orange and Sling Blue will pay $45 a month.
In this week's subscription headlines, Sky baits binge watchers with a loyalty scheme and Netflix subscriptions, Facebook purges more than 800 publishers accounts for political spam, and the Boston Globe hits a subscription milestone. Also this week, Porsche sees success with its subscription service and considers expanding, publishers report growth in their tests with Amazon Pay, and Google (finally) shuts down Google+.