Last year, as the pandemic marched on, Apple's App store grossed more than $64 billion in sales, beating gross sales for 2019 and 2018.
Regulation was a hot topic for subscription companies in 2017, so much so, that these were amongst our most popular articles of the year. With the explosion of subscriptions businesses, the FTC was busy in 2017 with actions meant to keep consumers safe. New state laws, security breaches, and global privacy regulations round out our most read legal articles.
Rival British broadcast stations ITV and BBC are partnering to beef up the fledgling streaming video on demand subscription service BritBox, hoping it will rival Netflix. Fans of Shetland, Victoria, Happy Valley, Love Island, Broadchurch and The Office can watch their favorite shows on BritBox for 5.99 a month. BBC reports the service will launch in the United Kingdom between October and the end of December. It launched in North America in 2017 with limited programming. To date, it has about 650,000 subscribers which is exceeding the companys targets.
Regal Cinemas is working on an unlimited movie ticket subscription service, says Deadline in an exclusive report. The service is tentatively set to launch at the end of July. Regal Cinemas has not issued a news release on the service, but Deadline revealed relevant details including pricing. The service will offer three pricing tiers: $18, $21 and $24 per month. It is possible that these prices are based on an annual purchase at $216, $252 and $288, respectively. According to Deadline, the movie ticket subscription service is based on parent company Cineworlds unlimited subscription service in the U.K. which has been around for more than a decade.
With just over 2 million subscribers, MoviePass has changed its subscription offer…again. New subscribers can sign up for $9.95 a month, but they will only be able to see a movie a week, or four 2D movies a month, instead of the movie-a-day plan previously offered. This news comes two weeks after announcing a special subscription promotion with iHeartRadio, limiting new subscribers to four movies per month. It is not clear how this change impacts current subscribers.
This week's Five on Friday explores mobile viewability, how you can differentiate your subscription offering, trademarking hashtags, email design and more!
The idea of influencers is not a new one. In fact, theyve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Lets take a closer look.
London-based Perlego, a textbook subscription service serving 28 countries in the European Union, has raised $9 million (7 million) in Series A funding. Charlie Songhurst, Dedicated VC and Thomas Leysen participated in the funding round, along with existing investors ADV, Simon Franks and Alex Chesterman. To date, the three-year-old textbook provider has raised about $15 million, reports EdSurge. The company says it will use the new capital to expand into new European markets and improve its non-English content.
WaPo blocks ad blockers, Comcast wants to charge for cell-phone-like data overages, and Media General buys Meredith for $2.4 billion. Those subscription headlines and more are here for your reading pleasure: LinkedIn CEO Talks to Re/code about Turning LinkedIn into a Content Giant Re/code The Washington Post Has Begun Blocking the Ad Blockers BuzzFeed News Fox and National Geographic Announce Big For-Profit Venture CNN Money Comcast Tests Data Usage Plans to Charge Customers for Overages Subscription Insider Media General to Buy Meredith in Deal…