Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

Here are some of our most popular & evergreen content focused on Research and Benchmarks:

• Subscription Box Fatigue: Myth or Reality?
• Models For Success: Three Key Trends in the Subscription Box Industry
• Platform as a Service: The Advantages of a Cloud Computing Subscription Service
• Wholesale Membership Clubs: Retail Success Through Subscription
• STATPACK: Small Business Marketing Trends
• STATPACK: Digital Advertising Trends in the U.S.
• STATPACK: Internet of Things (IoT) in the U.S.
• STATPACK: Pay TV in the U.S.
• STATPACK: Media Usage in the U.S.
• STATPACK: Amazon Prime Trends
• STATPACK: Marketing Technology Trends

Interested in on-demand training? Check out:

• Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
• Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
• Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Research and Benchmarks information below – both news and subscriber-only – organized by date: