Are Your Influencer Campaigns Compliant?
Influencer Marketing is an increasingly popular form of marketing where companies use individuals to talk about their brand (think an influential blogger, people hired to discuss a brands products, or even a topic expert) to establish credibility and influence with their target customers. Lisa B. Dubrow, Esq, Subscription Insider Guide to Regulation and Compliance, discusses a recent letter from the Federal Trade Commission sent to many companies inquiring about those companies use of disclosures in their influencer campaigns.
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Apple Refutes Spotifys Claims That It Isnt Competing Fairly
On Monday, in a filing with the European Commission (EC), Apple refuted Spotifys claim that its cut of streaming music revenue is an across-the-board tax, reports Billboard. Apple said it only receives revenue from 0.5% of Spotify Premium subscribers (approximately 680,000 users) and Spotify only pays 15% of subscription revenue to Apple, not the 30% they claim in their complaint with the EC. Apple also said Spotify has not paid for any of its customers acquired during the last three years.
House Judiciary Committee Reports Antitrust Findings on Tech Giants
The House Judiciary Committee released the findings of its investigation into antitrust behavior of Amazon, Apple, Facebook and Google.
Subscription Show Launches with a Wide Array of Industry Expertise
On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here's the recap.
eHarmony to Pay More than $2 Million to Settle California Claims
Apparently, breaking up is hard to do, or at least expensive to do. eHarmony has been ordered to pay more than $2 million to settle a consumer protection lawsuit filed in California by four separate counties and the city of Santa Monica. According to Crowell & Moring's Retail & Consumer Products Law Observer, eHarmony will pay up to $1 million to consumers who were enrolled in the company's automatic subscription program between March 10, 2012 and December 13, 2016. eHarmony will pay an additional $1.28 million in civil penalties to the municipalities who sued eHarmony.
New York AG Wins $16M in Magazine and Newspaper Subscription Scam
Last Thursday New York Attorney General Letitia James won more than $16 million in restitution, penalties and legal costs in a magazine and newspaper subscription scam lawsuit. James represented more than 68,000 New York residents who had been scammed by a network of New York and Oregon companies, some operating under the name Orbital Publishing Group, Inc., who fraudulently solicited magazine and newspaper subscriptions. The New York State Supreme Court ruled in favor of the plaintiffs and permanently barred the fraudulent network of companies from mailing unauthorized and deceptive subscription offers going forward.
LinkedIn Reports Q3 Results: Subscription Revenue Grew 17 Percent
Last Thursday LinkedIn Corporation (NYSE: LNKD) announced its third quarter financials for 2016. For the quarter ended September 30, 2016, total revenue was $960 million, representing a 23 percent increase year-over-year. Premium subscription revenue was $162 million, a 17 percent increase year-over-year. CEO Jeff Weiner said product investments across the platform drove another quarter of strong user engagement and financial performance, just in time for Microsoft's takeover at year-end.
New FTC Complaint Filed Against Dozens of Companies in Subscription Renewal Scam
Last Wednesday the Federal Trade Commission (FTC) filed a complaint in U.S. District Court for the District of Oregon, Medford Division, alleging that dozens of third-party subscription companies have defrauded consumers, including subscribers of the Denver Post, by charging inflated renewal rates. The companies have no relation to the magazines and newspapers they claimed to represent.
Weekly Subscription News Round-up for Jan. 8
In this week's subscription news headlines, Apple humble-brags about a record-breaking holiday season for the App store. Adele resists the streaming music trend and the Arizona attorney general sues a telemarketer for a subscription scam. We've also got stories featuring Twitter, Dow Jones, the Washington Post, Netflix and Google.
Five on Friday: Adblocking, Advertising and Influencing
Happy Valentine's Day! In this week's edition of Five on Friday, we share highlights from Blockthrough/PageFair's 2020 adblocking report to see how adblocking is moving to mobile, YouTube's advertising revenue hits a staggering $15 billion in 2019, Content Marketing Institute schools us on what we need to know about vanity metrics, Canada warns brands and influencers to follow the rules, and Flipboard launches a subscription video service.
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