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Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Five on Friday: Marketing Lessons, News Subscriptions, and Payments

In this weeks Five on Friday, Forbes and Sumo marketing lessons learned from Hubspot's success, ZDNet explains the differences between SaaS, PaaS and IaaS, EA plans to expand its EA access-style subscription program to other platforms, Digiday shares the state of news subscriptions, and PYMTS highlights industries that are getting subscription payments right (and wrong).
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Comic-Con and Lionsgate Partner on Subscription Video App to Debut May 7

Comic-Con and Lionsgate will launch Comic-Con HQ, a new, ad-free subscription video app in May, reports Variety. The app will be launched on May 7 - Free Comic-Book Day - in a free beta version for fans of comics and pop culture. The video app will officially debut in June, prior to Comic-Con International which is set for July 21 through 24 in San Diego. The video app was originally supposed to premier in 2015. The…

Facebook to Take Cut of Fan Subscription Revenue in 2020

The testing phase of fan subscriptions is over, and Facebook will start taking a cut of the revenue, starting in 2020, reports TechCrunch. In 2018, Facebook launched the fan subscription program to allow content creators to charge fans $4.99 a month to access exclusive content and get a fan badge. During the testing period, Facebook did not take any of the revenue. How much they will take and when depends on the platform.

Microsoft Reports Total Revenue of $26.8 Billion for FY18 Q3

Last week technology giant Microsoft (NASDAQ: MSFT) reported its third quarter fiscal year 2018 financials for the period ended March 31, 2018, posting double-digital revenue growth in most categories. Among the notable highlights were total revenue of $26.8 billion, a 16 percent increase year-over-year, operating income of $8.3 billion, a 23 percent increase and net income of $7.4 billion, a 35 percent increase, or $0.95 diluted earnings per share, a 36 percent increase.

Medium to Launch Consumer Subscription Product Soon

Digital publishing platform Medium is adding a consumer subscription product in the next quarter, reports TechCrunch. Ev Williams, Medium's CEO, made the announcement last week at the Upfront Summit. According to Williams' announcement, the first version of the product will launch this spring and he calls it an "upgrade" to the current reader experience. This news comes just one month after Williams announced major changes at Medium, including the elimination of 50 jobs, closing of its New York and Washington, D.C. offices and the elimination of a native advertising model that two dozen or so publishers had been testing.
Five on Friday, September 11, 2020

Five on Friday: Alphabet, Elevate Scholarships and Election Night

INMA and GNI partner on Elevate Scholarships, Reuters & FB team up for election night and Stars & Stripes will get federal funding after all.

Less Features, Deeper Data: The Secret Sauce of Successful Data Publishers

While many successful data publishers obsess about continually adding new features and functionality to their data products, there are lots of good reasons to be regularly evaluating your data as well. Features and functionality matter, but a single new and well-chosen data element can add tremendous value, while simultaneously providing a competitive advantage and product differentiation.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Wink Customers Outraged at Unexpected Switch to Subscription Model

Wink Customers Outraged at Unexpected Switch to Subscription Model

Smart home hub provider Wink outraged customers last week when it unexpectedly announced a switch to the subscription model.

Big Data: The Power of Plug and Play

INSIDER Guide Russell Perkins discusses the launch of a new service from InsideSales.com that reflects a larger trend of data providers tapping into cloud-based plug-and-play datasets and analytical tools to enhance their own products.
Peacock adds to content library with WWE, IndyPass and NBCSN

Comcast Xfinity Customers Get Free Preview of NBCUniversal’s Peacock SVOD

Despite the coronavirus, Comcast Xfinity is doing a soft launch of Peacock, giving its customers free access three months prior to the national premiere.

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