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Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Building Customer-Focused Products: Customer Surveys Done Right

Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Turner to Join OTT Market This Fall with FilmStruck

Get the popcorn and JuJu Bees ready. Turner Classic Movies is launching its own over-the-top (OTT) subscription TV services this fall, says Variety. Focused solely on feature films, the ad-free movie service will include a rotating selection of more than 1,000 independent, art-house and international films, including "A Hard Day's Night," "A Room with a View," "My Life as a Dog," and the original "Mad Max," as well as commentaries and other supplemental content. FilmStruck will be developed and managed by Turner Classic Movies in collaboration with the Criterion Collection.

How Bunny Slippers Helped SimpleK12 Build a $4 Million B2B eLearning Site

This past April, SimpleK12's Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site for teachers optimizes member engagement. We thought the information was so valuable, we wanted to re-publish it here, along with new information on the site's multi-channel marketing strategy for both individual and group subscription sales. We caught up with Greathouse and CEO Michael Werner to get the site's inside tips on using gamification and social media strategically (there's a YouTube loophole you don't want to miss out on!), as well as how Webinar non-attendees are the site's best leads!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The new eCommerce transformation is subscription based and coming to your door

We’re seeing a total revolution in the consumer economy. Today’s customers aren’t just choosing brands based on price or products; they’re choosing brands that make a statement about their identity.

Developers Get Access to New Subscription Features in App Store

Apple might not have been wearing a red velvet, fur-lined suit, but on Monday the tech giant played Santa Claus, giving developers access to new subscription features in the App Store. The new features include introductory pricing and limited-time free trials on auto-renewable app subscriptions, reports Apple Insider. The goal is to help developers attract - and keep - new customers.
Amazon launches Luna, a cloud-based gaming service.

Amazon Launches Luna, a Cloud-Based Gaming Subscription Service

Last week Amazon launched Luna, a new cloud-based gaming subscription service that users can play on devices they already own.
Subscription Show 2020: Day #2 Highlights

Subscription Show 2020: Day #2 Highlights

Highlights from Day 2 of Subscription 2020 include an exclusive VIP Q&A with Geoff Colvin, keynote with Skift, sessions, coaching and more.

Google News Initiative Makes It Easier to Subscribe to News

As part of its Google News Initiative, Google is making it easier to subscribe to premium content. The new tool, called Subscribe with Google, allows consumers to purchase a subscription using their Google account on participating news sites. If the publisher is part of the program, they'll click 'Subscribe' and can pay securely using any credit or debit card they've used on Google in the past.

Jeep to Launch Unique Car Subscription Program in 2019

In a unique twist, Jeep will launch a new subscription service in 2019 where owners can subscribe to Jeeps or borrow vehicles on a short-term basis, says Consumer Reports. Like other car subscription programs, consumers will subscribe for a monthly fee, which usually includes insurance, maintenance and related expenses. As part of its Jeep Wave program, the car subscription service will feature a few differences from similar vehicle programs like Book by Cadillac, Care by Volvo and Ford Canvas.
Five on Friday, April 17, 2020

Five on Friday: Media Outlets, Malicious Software and Most Watched Videos

Five on Friday, April 17, 2020: Zuora shares subscription industry report, App Store has 32 more malicious apps, and AMC Theatres is considering bankruptcy.

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