Five on Friday: Marketing Lessons, News Subscriptions, and Payments
In this weeks Five on Friday, Forbes and Sumo marketing lessons learned from Hubspot's success, ZDNet explains the differences between SaaS, PaaS and IaaS, EA plans to expand its EA access-style subscription program to other platforms, Digiday shares the state of news subscriptions, and PYMTS highlights industries that are getting subscription payments right (and wrong).
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Comic-Con and Lionsgate Partner on Subscription Video App to Debut May 7
Comic-Con and Lionsgate will launch Comic-Con HQ, a new, ad-free subscription video app in May, reports Variety. The app will be launched on May 7 - Free Comic-Book Day - in a free beta version for fans of comics and pop culture. The video app will officially debut in June, prior to Comic-Con International which is set for July 21 through 24 in San Diego. The video app was originally supposed to premier in 2015. The…
Facebook to Take Cut of Fan Subscription Revenue in 2020
The testing phase of fan subscriptions is over, and Facebook will start taking a cut of the revenue, starting in 2020, reports TechCrunch. In 2018, Facebook launched the fan subscription program to allow content creators to charge fans $4.99 a month to access exclusive content and get a fan badge. During the testing period, Facebook did not take any of the revenue. How much they will take and when depends on the platform.
Microsoft Reports Total Revenue of $26.8 Billion for FY18 Q3
Last week technology giant Microsoft (NASDAQ: MSFT) reported its third quarter fiscal year 2018 financials for the period ended March 31, 2018, posting double-digital revenue growth in most categories. Among the notable highlights were total revenue of $26.8 billion, a 16 percent increase year-over-year, operating income of $8.3 billion, a 23 percent increase and net income of $7.4 billion, a 35 percent increase, or $0.95 diluted earnings per share, a 36 percent increase.
Medium to Launch Consumer Subscription Product Soon
Digital publishing platform Medium is adding a consumer subscription product in the next quarter, reports TechCrunch. Ev Williams, Medium's CEO, made the announcement last week at the Upfront Summit. According to Williams' announcement, the first version of the product will launch this spring and he calls it an "upgrade" to the current reader experience. This news comes just one month after Williams announced major changes at Medium, including the elimination of 50 jobs, closing of its New York and Washington, D.C. offices and the elimination of a native advertising model that two dozen or so publishers had been testing.
Five on Friday: Alphabet, Elevate Scholarships and Election Night
INMA and GNI partner on Elevate Scholarships, Reuters & FB team up for election night and Stars & Stripes will get federal funding after all.
Less Features, Deeper Data: The Secret Sauce of Successful Data Publishers
While many successful data publishers obsess about continually adding new features and functionality to their data products, there are lots of good reasons to be regularly evaluating your data as well. Features and functionality matter, but a single new and well-chosen data element can add tremendous value, while simultaneously providing a competitive advantage and product differentiation.
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Wink Customers Outraged at Unexpected Switch to Subscription Model
Smart home hub provider Wink outraged customers last week when it unexpectedly announced a switch to the subscription model.
Big Data: The Power of Plug and Play
INSIDER Guide Russell Perkins discusses the launch of a new service from InsideSales.com that reflects a larger trend of data providers tapping into cloud-based plug-and-play datasets and analytical tools to enhance their own products.
Comcast Xfinity Customers Get Free Preview of NBCUniversal’s Peacock SVOD
Despite the coronavirus, Comcast Xfinity is doing a soft launch of Peacock, giving its customers free access three months prior to the national premiere.
