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Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

P&G Jumps on Direct-to-Consumer Bandwagon with Tide Pods Subscription

Proctor & Gamble is trying to get in on the direct-to-consumer shopping trend by testing a Tide Pods subscription in Atlanta. Consumers can get Tide Pods delivered right to their door with prices ranging from $16 to $21 per delivery. Will consumers respond favorably when other household good subscription options exist from major retailers?

AT&T Launches WatchTV with Unlimited Data Plans

With the Time Warner acquisition complete, AT&T is rolling out all sorts of new products and services. In addition to the upcoming launch of DC Universe, which we wrote about yesterday, AT&T has announced a new streaming service, WatchTV, available with its two newest unlimited data plans. At launch, WatchTV will offer 30+ live channels including AMC, CNN, Lifetime, TLC, TruTV, TBS and Boomerang, and it has plans to add more. Compatible with most smart phones and web browsers, WatchTV also offers a library of more than 15,000 TV shows and movies on-demand. At a later date, WatchTV will be available as a standalone subscription for $15 a month.

Netflix Q1 Streaming Revenue Tops $2.5 Billion, Adds 5 Million Members

Yesterday Netflix (NASDAQ: NFLX) announced its first quarter 2017 financials with $2.52 billion in revenue, compared to $1.81 billion in revenue for the first quarter of 2016. In addition, the streaming video giant added 4.95 million net new members, bringing total memberships to 98.75 million. Other quarterly highlights include total revenue of $2.64 billion, compared to $1.96 billion, year-over-year (streaming represents $2.52 billion of the total; DVD rentals make up the difference.)

paidContent’s Newsletter Compromises TOC Best Practice with Anchor Links

Table of Contents have been shown to improve performance and engagement with newsletters, so paidContent was smart to include a list of headlines at the top of their newsletter. But then they decrease its effectiveness by embedding anchor links instead of hyperlinks!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
10 Ways Subscription Companies Have Adapted to the Pandemic, Part 2

10 Ways Subscription Companies Have Adapted to the Pandemic, Part 1

The pandemic has changed virtually everything about our lives. Here are 10 ways subscription companies have survived and thrived.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Revenue Data Signals: How to Use Data to Understand Subscription Revenue Risk and Opportunity

Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These revenue signals are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Quarterly Financial Round-Up for August 2017, Part 1

There are so many publicly-traded subscription companies that we want to cover each quarter, but there is never enough time to report on them all. In this round-up, we've chosen some of the companies we've covered in the past to update you on where they are now. In this particular round-up, we're including Activision Blizzard, Alarm.com, CBS Corporation, Etsy and IAC. IAC isn't a household name, but you'll recognize some of its 150 subsidiaries including Match.com, HomeAdvisors and Tinder. Next week, we'll cover five more subscription companies including Apple, Box, Onvia, SiriusXM and Tronc.

Trial Offers: Five Legal Issues to Consider Before Offering Them

How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Managing Freelancers, Using HARO, Cision Study and More

This week's Five on Friday explores using HARO, Calls to Action, a Cison Study on journalists use of social media and Workfront measurements of marketeering workflows.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Wink Customers Outraged at Unexpected Switch to Subscription Model

Wink Customers Outraged at Unexpected Switch to Subscription Model

Smart home hub provider Wink outraged customers last week when it unexpectedly announced a switch to the subscription model.

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