Home TOPIC Product Development

Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Weekly Subscription News: Partnerships, Postmates and Product Reviews

In this week's subscription headlines, Microsoft makes its Office 365 subscriptions more versatile, MoviePass partners with Postmates to beef up its subscription offer, and ESPN kills Insider. Also this week, BuzzFeed launches a product review site, taking a cut of the profits, students can get streaming subscriptions for $5 a month, and Square's value jumps 6 percent after named "best idea" in fintech.

Data With Backbone: NGP VAN

You may recall a political dust-up this summer when the Clinton campaign accused the Sanders campaign of gaining illicit access to its voter data. How was this even possible? Well, it all traces back to a private company called NGP VAN.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Will Amazon Video Find Its Way to Comcast X1 Set-Top Boxes like Netflix?

Last year Comcast wooed - and won - Netflix and Sling TV, making it easy to stream content from these over-the-top (OTT) services through its X1 set-top box. Bloomberg reports that Amazon Video is open to a similar arrangement. "Amazon is definitely open to those partnerships and to be fair, we haven't done as much there as Netflix have done," Alex Green, managing director of Amazon Video, said last Thursday at the Cable Congress conference in Brussels, according to Bloomberg.

Walmart Buys Jet.com for $3 Billion, Expanding Its E-commerce Empire

The world's largest retailer Walmart will buy Jet.com, a two-year-old online retailer, for $3 billion in cash. Once complete, the acquisition will be the largest e-commerce acquisition in history. The sale will help Walmart beef up its resources to compete against Amazon, while also saving Jet.com from an uncertain and costly future.
Subscription Success Story: MaskClub launches a subscription business in 4 days.

Subscription Success Story: MaskClub Builds a Subscription Business in Four Days

In our first in a series of subscription success stories, Trevor George, CEO of Trevco, tells us how he developed and launched MaskClub in just 4 days.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Ad Blocking, Digital Ads and Subscription Jobs

For the last several years, ad blocking has been a hot topic and a growing problem. In this week's Five on Friday, eMarketer explains that ad blocking isn't going away, but its growth is slowing down. Also this week, data privacy is having a big impact on digital advertisers, BMW will charge an annual fee for drivers to use Apple CarPlay, and Home Chef is seeing success with its in-store meal kits versus its subscription service. Last but not least is everyone's favorite Five on Friday feature - top subscription jobs!

Walmart to Offer Delivery Unlimited Grocery Subscription for $98 a Year

Retail giant Walmart is upping its grocery game with two new offerings: an unlimited grocery delivery subscription service for $98 a year, or $12.95 a month, and InHome store-to-refrigerator personal delivery. Walmart has not officially announced or confirmed its unlimited grocery delivery service yet. However, TechCrunch reports that Delivery Unlimited allows Walmart grocery customers to pay an annual or monthly fee instead of a per-order grocery delivery fee, following a 15-day free trial period. Customers will order their groceries online or through the Walmart app and choose a timeframe for grocery delivery.

Spotify Upgrades Premium Subscription for a Streamlined Experience

Last week, Spotify (NYSE: SPOT) upgraded the user experience for Spotify Premium subscribers, creating a more personal intuitive experience. The streaming music platform began rolling out the changes to Spotify Premium subscribers on iOS and Android last Thursday. The changes include: Spotify has streamlined navigation by reducing its five navigation buttons to three: Home, Search and My Library to help subscribers find their favorite songs, artists, albums, podcasts and playlists faster.

Apple Reveals New Subscription Details at Annual Fall Event

At its annual fall event at company headquarters in Cupertino, California, Apple revealed new details of new subscription services and its latest series of iPhones and Apple Watches. Here are highlights from the subscription services discussed at yesterdays event.

Weekly Subscription News: Police, Prosecutors and Patreon

ICYMI, this week was full of big news and performances. The Super Bowl, the Dow Jones, the Winter Olympics and Trump's tweets are among the hot topics of the day. Meanwhile, subscription companies did not disappoint with news of their own, including big subscription numbers from HBO Now, the pending launch of a subscription app for ESPN, and a confirmed launch date for Nintendo Online. Also this week, we heard about magazine subscription scams, email scams and streaming music companies battling for the top spot.

What's New