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Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Scribd Launches Exclusive Content from Bestselling Authors

Yesterday, Scribd announced the launch of Scribd Originals, exclusive content from bestselling authors including Roxane Gay, Hilton Als, Peter Heller, Mark Seal, Paul Theroux and Garrett Graff, among others. In addition, Scribd Originals will include "experimental works" from different genres. Scribd describes these works as falling somewhere between magazines and full-length books, so there isn't a traditional marketplace for them. However, Scribd believes these works are ideal for ebooks and audiobooks.

Weekly Subscription News: Phishing, Focus and Fury

Phishing scams, new focuses and fury dominate the subscription headlines this week: phishing hackers are targeting PayPal accounts, Politico has a new FDA-focused subscription that will cost as much as $75,000 a year, and angry HP customers take to Twitter to rant about HP demanding people sign up for monthly ink subscriptions. Also, Apple is looking at acquiring MGM, BBC will be making cuts as it shifts its focus to digital news, and Penguin Random House pulls certain titles from their unlimited-reading subscription service.

ClassPass Raises $285 Million to Expand International Presence

ClassPass, the seven-year-old fitness and wellness marketplace, announced last week that it has raised $285 million in Series E funding. The funding round was led by L Catterton and Apax Digital and included additional investment by current investor Temasek. ClassPass said in the announcement that it would use the new funding to expand its international presence and to focus on growing its corporate wellness sales program. According to TechCrunch, ClassPass has raised close to $550 million to date and is now valued at $1 billion, giving it the coveted status of unicorn.

Digital Air Strikes Reports Record Subscription Growth of 32% in 2019

ast week, Digital Air Strike announced record 2019 results at CES 2020 in Las Vegas. The technology company reported record subscription growth of 32% compared to 2018, its highest year ever. In addition to being a featured panelist at the Automotive News Shift event, Digital Air Strike was named one of Arizonas 20 biggest software companies alongside other tech companies like Axway, GoDaddy, Truyo and Cerner. The technology company offers a range of digital, social media response, consumer engagement and reputation management solutions, working with more than 5,000 car dealerships and other businesses in the U.S., Canada and abroad.

Scroll Offers a New Way to Experience the Internet for $4.99 a Month

If you are tired of slow-loading websites and cookies tracking your every move online, Scroll now offers subscribers a different type of internet experience. For $4.99 a month, subscribers can access websites that load twice as fast and that have 80% fewer trackers. Subscribers can also browse and read completely ad-free on 300+ participating websites. Up to 70% of user subscription fees support partner websites, and Scroll keeps 30% to fund their operations.

Weekly Subscription News: Content, Crunchyroll and QuickBooks

If your teams are already out of the NCAA tournament, we've got you covered with some riveting subscription headlines: Crunchyroll raises its monthly subscription price for the first time since its 2006 launch, and Pinterest files for an IPO.The New York Times and Washington Post pass on becoming part of Apple News. Also this week, Zuora adds five new patents for subscription services, Google starts a subscription lab for local publishers to develop paid content, and the new LA Times owner sets a goal of 5 million digital subscribers

Disney Completes $71 Billion Acquisition of 21st Century Fox

Last week, it became official. The Disney-Fox deal is now a done deal with The Walt Disney Company (NYSE: DIS) completing its acquisition of Rupert Murdoch's 21st Century Fox for a cool $71 billion. In a news release, Disney called this the "unprecedented collection of high-quality creative content, stellar talent and cutting-edge technologies" that will allow the company to expedite its direct-to-consumer (DTC) streaming strategy and expand its presence to new audiences. It's DTC offerings include ESPN+, ownership in Hulu and Disney +, its yet-to-be-launched streaming video-on-demand service coming later this year.

Data Businesses: Prepare Now For The Coming Market Disruption, Thanks To New Law

Recently signed into law, the Foundations for Evidence-Based Policymaking Act is going to have a big impact on the data business. It contains within it provisions to open up all non-sensitive databases, and make them easily available in machine-readable, non-proprietary formats. Russell Perkins explains.
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Colgate-Palmolive to Acquire Premium Oral Care Brand Hello

Acquisitions appear to be in the air this month. Last week, Colgate-Palmolive Company (NYSE: CL) announced it plans to acquire Hello Products LLC, a premium oral care brand that sells a variety of dental products for everyone from three-month-old infants and toddlers to teens and adults. Available in the United States, Hello sells toothpaste, mouthwash, toothbrushes, dental floss, teething gel and other products in retail stores, online and via subscription. Their products use natural ingredients and are not tested on animals.

Apple Reveals New TV, News and Gaming Subscriptions at Annual Event

Apple's annual spring "reveal" is always a highlight of the year for technology enthusiasts. This year was no different as Apple unveiled an array of subscriptions that will shift Apple's focus from product-based to service-based. Among the highlights were details of Apple's new subscription services including Apple TV+, Apple News+ and Apple Arcade. Apple News+ is available now; the other two subscriptions are expected to launch this fall. Let's take a look at what each of these services has to offer subscribers:

What's New