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Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Short-Term Rental Provider Mint House Launches Annual Subscriptions

Short-Term Rental Provider Mint House Launches Annual Subscriptions

Short-term rental provider Mint House, who provides rental housing to business travelers, has launched an annual subscription service for “digital nomads.”
Weekly Subscription News: Millions, Movies and Magazines

Weekly Subscription News: Royalties, Vending Machines and E-Scooters

13K Spotify artists made $50K in 2020, MoviePass could make a comeback, Coca-Cola launches vending machine subscriptions in Japan.
Five on Friday: Targeted Ads A/B Testing and Article Popularity

Five on Friday: Targeted Ads A/B Testing and Article Popularity

The New York Times A/B tests 29% of its headlines, the U.S. box office lost 80% of revenue last year while streaming soared, and TikTok users must accept targeted ads.

The new eCommerce transformation is subscription based and coming to your door

We’re seeing a total revolution in the consumer economy. Today’s customers aren’t just choosing brands based on price or products; they’re choosing brands that make a statement about their identity.
Chip and Joanna Gaines launches Magnolia Candle Subscriptions

Chip and Joanna Gaines Launch Magnolia Candle Subscriptions

Chip and Joanna Gaines are expanding their popular Magnolia brand to include two new candle subscriptions, which launched last week.
Weekly Subscription News: Millions, Movies and Magazines

Weekly Subscription News: Plans, Promos and Popularity

CrowdStrike gets record # of subscribers in Q4, Philo and Best Buy partner with $1 promo, Daily Telegraph to link journalists' pay to article popularity.
Five on Friday: Events, Watches and Craft Subscriptions

Five on Friday: Events, Watches and Craft Subscriptions

The New Yorker to host live events, HBO Max raises $80M in ad revenue, and Breitling launches watch subscription.
Facebook to launch newsletter platform for independent writers

Facebook to Launch Subscription Newsletter Platform for Writers

Facebook is launching a subscription newsletter platform for independent writers to grow their audiences.
Urban Outfitters is the latest retailer to test a paid membership program.

Urban Outfitters Tests a Tiered Paid Membership Program

Urban Outfitters is the latest retailer to test a tiered, paid membership program, starting in Atlanta and Dallas.
Weekly Subscription News: Millions, Movies and Magazines

Weekly Subscription News: Games, Tweets and Wrestlemania

The Information will launch a newsletter business, Twitter considers an "undo" feature, and WWE fans need to subscribe to Peacock to watch Wrestlemania 37.

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