Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

• Build vs. Buy: Should You Build Your Own Tools for Your Subscription Business?
• Billing Management Tools: Should You Buy, Build or Something In-Between?
• Building Customer-Focused Products: How to Prioritize Actions Based on Research
• The Definitive Guide to Secondary Market Research Sources
• California Consumers Privacy Act (CCPA) Data Mapping Primer
• Building Customer-Focused Products: Tracking Your Competition
• Building Customer-Focused Products: Market Segmentation
• Building Customer-Focused Products: Customer Surveys Done Right
• Building Customer-Focused Products: Why Do Market Research?
• Getting Your Product Out the Door: Feature Prioritization, Testing and Launch
• Getting Your Product Out the Door: Sourcing and Vendor Relations
• Getting Your Product Out the Door: Writing Requirements
• Getting Your Product Out the Door: Roles, Responsibilities and Workflows
• Getting Your Product Out the Door: Who Does What in Product Development?
• Getting Your Product Out the Door: What is Product Development?
• To Open-Source or Not, That is the Question

Interested in on-demand training? Check out:

• Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
• Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
• Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date: