Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

CuriosityStream Transitions to Ad-Supported and Subscription Hybrid Model

The streaming video-on-demand world can be challenging for niche subscription services, and not all survive. CuriosityStream, a streaming subscription service launched by Discovery founder and executive chairman John Hendricks, has amassed nearly 1 million subscribers and hopes to keep growing. The service, which features documentaries and series featuring science, technology, history, health and more, originally launched in 2015 with a subscription-only model, but last week the service announced its transition to a hybrid business model that has both an ad-supported tier and a subscription tier.

Five on Friday: Micropayments, Content Marketing and OTT Ad Fraud

To help get your new year off to a good start, weve got some great information about subscriptions, payments and ad fraud for you. In this weeks Five on Friday, PaymentsJournal explores ways publishers can overcome objections to paying for media with micropayments, Pixalate shares its estimates about the potential for over-the-top TV ad fraud new year, Business2Community shares 2019 content marketing trends, Computerworld looks at what Microsoft could be looking at for Windows 10 subscriptions, and Your Story explains how focusing on subscribers, not products, will make for a better business model.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Holiday Sales Help Boost Amazons Net Sales by 21 Percent in Q4 2019

Ecommerce giant Amazon (NASDAQ: AMZN) finished 2019 strong, reporting impressive fourth quarter and year-end results last week due, in part, to strong holiday sales. Amazons net sales for the quarter increased by 21% to $87.4 billion, compared to $72.4 billion for Q4 2018. Net income increased to $3.3 billion, or $6.47 per diluted share, compared to $3.0 billion, or $6.04 per diluted share, in the prior year quarter. For the full year, net sales were up 20% to $280.5 billion, compared to $232.9 billion in 2018. Net income for the full year was $11.6 billion, or $23.01 per diluted share, compared to $10.1 billion, or $20.14 per diluted share.

WW International Ends 2019 with a Record 4.2 Million Subscribers

WW International, Inc., formerly known as Weight Watchers, finished the year with 4.2 million subscribers, a year-end record for the company and an 8% increase year-over-year. This includes subscriber growth in all of WW's major markets, and stronger growth in digital subscriptions versus Studio + digital subscriptions. The company had revenues of $333 million for the fourth quarter and $1.4 billion for the full year 2019. WW declared earnings per share of $0.42 for the quarter and $1.72 earnings per share for the year, compared to $0.63 earnings per share and $3.19 earnings per share last year respectively.

Weekly Subscription News: Data Privacy, PR Makeovers and Paying Users

Happy New Year from our family to yours! We hope your 2020 is off to a great start. In the subscription world, Flickr owner SmugMug makes a desperate plea to subscribers, Starbucks is having success offering digital news to customers, and Coca-Cola Companys new subscription service sells out in just three hours. Also this week, Sports Illustrated needs a public relations makeover, Microsofts next Xbox may be the most expensive console ever, and Facebook is readying itself for battle against Californias new data privacy law.

Day Two at Subscription Show 2019: A Deep Dive into Data

Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostons World Trade Center conference venue.

Maven Buys Jim Cramers TheStreet for $16.5 Million Cash

Maven, a digital publishing, advertising and distribution platform, has completed its acquisition of Jim Cramers TheStreet, Inc. (NASDAQ: TST), a financial news and investor information outlet, for $16.5 million in an all-cash deal. The deal is being fully funded through debt financing from Maven subsidiary B. Riley Financial, Inc. Cramer, co-founder of TheStreet and host of CNBC's "Mad Money," his team of financial experts and senior management will remain with the company. The combined companies anticipate revenue of more than $50 million in revenue over the next four quarters, not including a newly announced deal with Sports Illustrated.

Five on Friday: Job Opportunities, Increases and Injunctions

Happy February, Five on Friday fans! In this week's edition, The New York Times raises its prices for digital subscriptions for the first time since putting up its paywall in 2011, the FTC is blocking Edgewell's acquisition of Harry's, The Minneapolis Star-Tribune hangs onto its print subscribers while growing its digital subscriber base, AdExchanger explains why it thinks publishers' ad and marketing teams need to work together, and LinkedIn shares top subscription jobs.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Avoid Subconscious Decisions (and Their Negative Impact)

The subconscious is a very powerful influence in our day to day lives. We walk around every day with our subconscious making decisions for us as we seek to accomplish our goals. Kevin Novak, our Subscription Insider Guide to Leveraging Technology, walks through why it's critical to understand the difference between your conscious and sub-conscious decision-making and how to leverage data to overcome the power and (negative) influence of the subconscious decisions in your subscription or membership business.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: About Us Pages, Pricing & Prime Day

In this weeks Five on Friday, Business2Community shares different pricing models for SaaS, we offer advice on how to write an effective About Us page, Lifehack gives us 10 time-management tips to try, we learn more about Spotifys new self-serve audio ad model from Adweek, and Vindicia tells us what Amazon Prime Day has taught us about subscriptions.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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