Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Five on Friday: Gaming, Third-Party Food Delivery and Apple News

Happy March! It is hard to believe that March is already here. We hope that means spring is just around the corner. While we wait to see if the groundhog was right, Variety explains why they believe subscriptions are the future of gaming, Broadcast Now tells us why Netflix is the SVOD to beat, The Spoon explores the future of third-party food delivery (hint: subscriptions), digital advertising is bigger than TV and print advertising, and Recode breaks down Apples rationale in asking news publishers for half their Apple News revenue - it wants to save journalism.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

MoviePass Over-Reported $6.6 Million in Q3 2018 Subscription Revenue

MoviePass parent company Helios & Matheson Analytics Inc. admitted in a Securities and Exchange Commission filing last week that they erroneously reported subscription revenue in their third quarter of 2018, for the period ended September 30, 2018. MoviePass reported $5.9 million in revenue from suspended subscriptions from subscribers who had not yet re-upped, as well as $700,000 in subscription revenue that Costco refunded to subscribers who had terminated their MoviePass movie subscriptions.

Franklin Covey Sees Success as It Transitions to Subscription Model

In its first quarter financials, Franklin Covey Co. (NYSE: FC) reports a strong start to its fiscal year 2019 for the period ended November 30, 2018. Highlights include net sales of $53.8 million, an increase of $5.9 million or 12 percent; gross profit of $36.8 million, an increase of $3.9 million or 12 percent; and cash flows from operations of $8.1 million, a $5.8 million or 248 percent increase year-over-year. The organizational improvement firm attributes its successful quarter to its transition to a subscription-based model in its Enterprise Division.

Apple to Give Away $1 Billion in Original Programming through Digital TV App

Owners of iPhones, iPads and Apple TVs will get $1 billion in free original programming when Apple launches its forthcoming streaming video service, reports CNBC. Similar to the Amazon Channels marketplace, Apple will offer subscription channels for existing OTT services like Hulu and HBO Now through its updated digital TV app. Customers will be able to access all their paid channels through the Apple TV app. Sources say the new app will be available early next year, though Apple has not confirmed the launch date.

Netflix News: Smart Downloads, Ultra Tier Tests and $13B for Content

It has been a busy summer already for Netflix, and we've got all kinds of Netflix news to share. The changes include the introduction of Smart Downloads to make binge watching and watching on the go easier, an increase in its content budget from $8 billion to between $12 billion or $13 billion, initial testing of a pricier 'ultra' tier for watching Netflix in 4K and HDR, and the end of the Yelp-like subscriber content reviews, starting in mid-August.

Five on Friday: Google AMP, Permission and Postmates

We hope this weeks edition of Five on Friday finds you safe, dry and out of harms way. Today we have five subscription-related stories to kick off your weekend: the original Twitter feed returns, Google agrees to give up some control of its AMP publishing format, Stripe gives brick-and-mortar payments a try, Shopify explains how brands can get permission to use user-generated content, and Postmates raises an astounding $300 million in its latest funding round, as its CEO hints at a possible IPO in 2019.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

McClatchy Launches Political Subscription Product Impact2020

McClatchy is taking the 2020 presidential race seriously, and the publisher wants to make its mark with local coverage. To prove it, McClatchy has created a standalone subscription product, Impact2020, for political obsessives who want to examine the Democratic candidates, issues of the day, and the latest political news in a whole new way. Launched in November exactly one year before the election, Impact2020 (Powered by McClatchy DC) curates election coverage across McClatchys 30 newsrooms located in 14 states across the U.S. with reporters and editors in Florida, North Carolina, South Carolina, California, Missouri, Kentucky and Texas, among others. White House correspondents will also contribute to the coverage.

Weekly Subscription News: Streaming, Gaming and Ad Blocking

This week, we've got streaming, gaming and ad blocking news: Steam grows to nearly 95 million monthly active users, Netflix plans to use animation to complete with Disney Plus, and Google Chrome's new feature will block the most annoying video ads. Also this week, the 165-year-old Montgomery Sentinel closes up shop, Birchbox lays off half of its New York City staff, and Paystand raises $20 million to give businesses a frictionless, open infrastructure option for commercial finance.

WWE Network Adds Free Tier to Streaming Service

World Wrestling Entertainment (WWE) Network has added a free tier to its streaming subscription video service to bring in new subscribers, reports Fox Business. The new tier was released via soft launch earlier this month to give non-subscribers a taste of the type of content they can expect from the premium video service. Wrestle Talk reports that many of the videos in the free tier are those that a viewer would fine on WWEs YouTube channel or on WWE.com. Once any bugs are worked out of the free tier, WWE Network will do an official launch. It isnt clear if or how this might impact the premium subscription service.

Mercato Launches Free Same-Day Grocery Delivery from Local Grocers

Mercato, an online eCommerce platform for independent grocers and specialty food stores, is leveling the playing field for grocery delivery. The company just launched Mercato Green, a membership service that offers unlimited, free, same-day grocery delivery from more than 750 independently-owned food retailers like Green Grocer in Chicago, Pike Place Fish Market in Seattle, Windmill Farms in San Diego, Lifethyme Market in New York City, and the Original Farmers Market in Los Angeles.

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