Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Five on Friday: Subscription Show Edition

Five on Friday: Subscription Show Edition

In this special edition, we share key takeaways from Subscription Show 2020 including disruption, retention and the customer journey.

WhatsApp Makes App Free, Discontinues Annual Subscription Fees

Yesterday WhatsApp co-founder Jan Koum announced that the company is discontinuing its annual subscription fee, reports the Wall Street Journal. While the messaging app is free for the first year of use, users must subscribe for $1 a year thereafter. With nearly a billion users, this change in strategy is significant. WhatsApp explains why on their blog: "…we're happy to announce that WhatsApp will no longer charge subscription fees. For many years, we've asked some people to…

Keurig Launches Monthly Coffee Subscriptions for Holiday Gift Giving

Last week Keurig Green Mountain, maker of the popular Keurig coffee maker, announced the debut of a monthly coffee subscriptions, just in time for the holiday season. Under the new program, subscribers can get a regular shipment of their favorite K-Cups delivered right to their door, including favorite brands like Green Mountain Coffee, The Original Donut Shop, Starbucks and Dunkin Donuts, or they can choose an assortment of K-Cups based on their personal roast and flavor preferences.

Event Programming Basics: From Market Research to Speaker Management

Live, offline events are often a lucrative revenue stream for subscription and membership sites. Download and print this handy step-by-step guide to help your event programmer pick and manage the kinds of speakers that sell lots of tickets and ensure your reputation for quality content. After all, every event puts your ability to sell tickets for your next event on the line. This guide also has great tips on how you can create an agenda that keeps people energetic and excited, how to make sure your speakers deliver great presentations, and lots of tips on writing marketing copy that sells!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Time Warner Buys 10 Percent Stake in Hulu for $583 Million

Time Warner buys a 10 percent stake in Hulu for $583 million, becoming a part owner along with Disney, Comcast NBCUniversal and Fox. The investment will help Hulu to finance and support its new live-streaming TV service set to launch next year. The deal does not, however, give Time Warner at seat at the Hulu board of directors' table.

New York Daily News to Put Up Metered Paywall February 1

Online access to the New York Daily News will no longer be free. Effective February 1, Daily News is putting up a metered paywall. Print subscribers will get free digital access to Daily News. Everyone else can access up to 10 free articles per month before being required to pay to access additional content. To start, Daily News will offer digital subscriptions for $0.99 for 13 weeks. Then the subscription rate goes up to $1.99 a week, billed every four weeks, with no long-term commitment. Other offers will also be available.

This Week’s Subscription News: Ad Blocking, Bankruptcy and Big Gambles

In this week's subscription news, YouTube rolls out a new 'breaking news' feed on desktop and mobile apps, Amazon wins FTC antitrust approval for the purchase of Whole Foods, and the CEO of start-up GitHub is stepping down. Also this week, Mic plans to lay off staff as it shifts its focus to video, ESPN brings sports-bar-style viewing to your home with a new Apple TV app, and Google is gambling on ad blocking.

Wall Street Journal Offers Buyouts to News Employees Worldwide

As part of a greater restructuring by Dow Jones & Co., the Wall Street Journal is offering voluntary severance packages to a "substantial number" of news employees worldwide, reports CNN Money. The news was announced last week in a staff email from editor-in-chief Gerard Baker. The goal is to limit staff layoffs through the buyouts. Staff have until the end of the month to take advantage of the voluntary severance, though the company has the right to reject volunteers. These aren't the only changes in the works though.

Five on Friday: Ad Spending, Influencer Fraud and Blockchain

Need a break from winter weather or the Winter Olympics? Weve got you covered with this weeks Five on Friday. In todays edition, Matrix Solutions says media ad spending was flat last year, Ion Interactive shares interesting and important content marketing stats, TechCrunch tells us about Joymode, a subscription that is supposed to stop us from buying everything we want, Adweek offers tips for stopping influencer fraud, and Venture Beat explores the idea that blockchain could kill Netflix and streaming video as we know it. Wait, what? Read on for more Five on Friday.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

ViacomCBS Reports Revenue Decline, Earnings Loss After Merger

Last fall, Viacom and CBS completed their merger, and it has taken a short-term toll on the company's finances. In its fourth quarter and 2019 year-end results, ViacomCBS reports total revenue of $6.9 billion, a 3% decline over the fourth quarter of 2018. For the fourth quarter, the company also reports an operating loss of $13 million and a net earnings loss from continuing operations of $273 million, or $0.44 per diluted share. "In less than three months since completing our merger, we have made significant progress integrating and transforming ViacomCBS..."

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