Sports News Startup ‘The Athletic’ Raises Another $5.4 Million in Funding

In January, we reported on the launch of The Athletic, a subscription-only sports news startup that had raised $2.1 million in its seed funding round. Using a hard paywall, The Athletic website and mobile app launched in January in two markets - Chicago and Toronto - with a goal of expanding to new markets if it took off. The Athletic has now expanded into Cleveland, Detroit and the San Francisco Bay area. It looks like Philadelphia is next. Fast forward to July and The Athletic has raised another $5.4 million in funding, according to CrunchBase, bringing the total raised in three funding rounds to $7.7 million from eight investors.

FTC Halts Online Marketers Responsible for Deceptive “Free Trial” Offers

On July 3rd a federal district court granted the FTCs request to stop a group of San Diego-based Internet marketers, including Triangle Media Corporation, from deceptively advertising free trial offers and charging consumers for the trial product while also enrolling them in ongoing continuity plans without their knowledge or consent.
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We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Content Outlines, Successful Models and Brand Loyalty

In this weeks Five on Friday, weve got an interesting mix of content to help your subscription company grow and be more effective, including the keys to a successful subscription revenue model, pricing OTT content just right, using content outlines to improve writing, approaching brand loyalty like Amazon, 10 email mistakes not to make and, as an added bonus, information about our next Payment Processing Bootcamp in New York City!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Weekly Subscription News: Fake News, Facebook and The Financial Times

In this week's subscription headlines, StackShare raises $5.2 million, Apple highlights subscription apps with free trials, and Crunchbase explores what Dropbox is worth as it considers going public. Also this week, Digiday explains Investopedia's shift to subscription revenue, The Financial Times says paywalls never went away, and Vinyl Me, Please offers a subscription service for a new generation of vinyl collectors.

Netflix Raises Rates for New Subscribers, Boosting Stock Price

Last week Netflix announced it was raising its rates for new subscribers in the U.S., Canada and Latin America from $8.99 a month to $9.99. According to the Wall Street Journal, Netflix is increasing prices to cover the costs of content acquisitions and the investment in original programming. Rates for Netflix's standard plan at $7.99 a month for one stream and premium plan at $11.99 for four streams at once will remain the same. Netflix made…

Weekly Subscription News: Amazon, Apple and Uber Eats

In this week's subscription news, Amazon agrees to acquire Eero to help customers connect to their smart home devices, Medium buys The Bold Italic, and Sling TV is now the largest live streaming TV provider. Also this week, Apple hits publishers hard with a 50 percent revenue split for Apple News, Fiverr plans to acquire content marketing platform ClearVoice, and TechCrunch launches its first subscription product.
Weekly Subscription News: Bugs, Boxes and Bucks

Weekly Subscription News: Fraud, Ad Integration and Satellite Internet

Comcast has more streaming subscribers than cable subscribers, SpaceX prices Starlink satellite internet, and TikTok and Shopify partner.

Prices are Important

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Smart or Not? Oyster Adds Devices to Music Plans, Beats Get Exclusive Rights to Jay-Z Track

Here's a test of your business savvy. Which one of these business decisions was smart? Case #1: Oyster, the subscription eBook service, just added Android, Kindle Fire and Nook HD tablets to its $9.95/month subscription plan at no extra cost. Previously, the service was only available on iOS. Case #2: Beats Music, which recently got acquired by Apple, got exclusive rights to a World Cup themed track featuring Jay-Z that's gone viral on YouTube. In my opinion, Case #1 is…

LinkedIn Announces New Premium Features for Subscribers

Last week LinkedIn (NYSE: LNKD) announced new premium features to its two consumer subscriptions, Premium Career and Premium Business, in a blog post by Gyanda Sachdeva, senior director or product management. In addition to the new premium features, subscribers will receive unlimited access to LinkedIn Learning and LinkedIn Salary.

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