Business Strategy

Bloomberg Media reports record traffic and 135% revenue growth in 2020. As a result, CEO Justin Smith has set ambitious goals for 2021.

What's better than getting unlimited access to Amazon Prime video, free shipping, free release-date delivery on new video games and music, free online photo storage and free trials of Amazon Prime channels like HBO and Showtime? Getting those perks on Amazon Prime Day 2018, scheduled for July 16. This year's much-anticipated shopping day is 36 hours long, starting at noon Pacific Time on July 16 and running through July 17. This is six hours more than 2017's Prime Day.

Tribune Publishing, the Los Angeles Times and Vox Media are implementing furloughs, layoffs and salary reductions during the coronavirus crisis.

The disruption of the cable market continues with last week's launch of Sling TV, Dish Network's answer to pricey cable bills. Sling TV, an over-the-top (OTT) TV service that delivers television programs directly to consumers over the Internet, is now offering TV subscriptions to its service for as low as $20/month. Sling TV is one of the first players in the OTT market, allowing U.S. consumers to cut the costly cable cord with streaming video. The…

With the recent launch of Apple Music, streaming music services like Tidal and Spotify are adjusting their packages and pricing to compete for customers, reports The Verge. In fact, yesterday Tidal announced that it will now offer a family plan. Like the other services, the first household user will pay full price and each additional member gets a 50% discount. Comparing costs, that still puts Tidal well above Apple Music's price for a 6-user household. For…

In May, two authors filed a lawsuit against textbook publisher Cengage, saying the new Cengage Unlimited subscription service will cost the authors significant sales and royalty revenue. Authors David Knox and Caroline Schact are seeking class action status in U.S. District Court in the Southern District of New York. Cengage's lawyers have finally responded to the lawsuit, reports Publishers Weekly. The lawyers say there is no reason to believe that the authors' income will substantially decline.

Last week, in a memo from executive editor Dean Baquet and managing editor Joseph Kahn, The New York Times (NYSE: NYT) offered buyouts to its newsroom employees to reduce the layers of editing, reports The Times. The idea is to replace the layers with a single group of editors who would be responsible for all aspects of an article, with another editor acting as a final check prior to publication. Currently, two of three editors review each article before it is published.

The FCC officially repeals net neutrality, YouTube launches "Shorts," a rival to TikTok, and Netflix is testing an audio-only mode.

Day #4 of Subscription Show 2020 included a VIP session with Robert Skrob of Membership Services, sessions, demos and more.

Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.