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How Dropbox Handles Involuntary Churn (Part 1): Seeking Updated Billing Information

Dropbox recently sent an email our way right when it noticed a problem: our billing information had changed and without the new information, they would be forced to downgrade our account.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Carbonite Effectively Uses Supporting Copy Below CTA to Retain Subscribers

In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber reminder...
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Marketing Profs Makes Pro Offer to Free Users

When you have a robust list of free registered users, you should routinely try to upsell them into a premium membership. But your messaging shouldn't be routine. See how Marketing Profs created a unique message for its standard offer.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Two New Retention Marketing Examples

The most successful subscription sites are those who retain their members year after year -- after all, repeat business is the name of the game. Yet before making the hard sell, the subscriber's interest must be kept intact. Here are two samples from LegalZoom and Angie's List.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Zapier Gives Trial Subscribers Time with CEO via Google Hangout

Savvy subscription marketers aren't afraid to wake "sleeper" accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how Zapier "woke" them up during their trial...
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Radio Show VIP Insider Podcast Renewal Notice

One of Subscription Insider's quick and easy retention tips is to never send an ugly receipt. Boston-area radio personality Howie Carr offers "VIP" access to commercial-free versions of his show. In this sample, we analyze a very effective monthly renewal confirmation notice and receipt.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Box Registration: Follow-up Emails

While conducting research for our previous Subscription Box Registration Page sample, the box companies we were researching required an email address to complete the registration process. Sure enough, when we didn't end up buying anything, the companies we were researching swooped into action with emails attempting to convert us into customers. Here are three we liked for your inspiration!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Boston Globe’s Introductory Subscription Offer for 99c for 8 Weeks

We like this standard introductory offer from The Boston Globe for the simplicity of its design and copy.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

theSkimm Seeks Feedback and Shares in Pithy Email

Often the most important time in the customer lifecycle is right after the initial sign-up. This email from theSkimm seeks to connect with new members through a solicitation of feedback and an appeal to share with friends that matches their overall pithy editorial style.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Ancestry.com’s Welcome Email Includes Free Trial Offer

See how Ancestry.com conveys vital user information while also promoting its services and a free trial.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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