Dropbox recently sent an email our way right when it noticed a problem: our billing information had changed and without the new information, they would be forced to downgrade our account.
In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber reminder...
When you have a robust list of free registered users, you should routinely try to upsell them into a premium membership. But your messaging shouldn't be routine. See how Marketing Profs created a unique message for its standard offer.
The most successful subscription sites are those who retain their members year after year -- after all, repeat business is the name of the game. Yet before making the hard sell, the subscriber's interest must be kept intact. Here are two samples from LegalZoom and Angie's List.
Savvy subscription marketers aren't afraid to wake "sleeper" accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how Zapier "woke" them up during their trial...
One of Subscription Insider's quick and easy retention tips is to never send an ugly receipt. Boston-area radio personality Howie Carr offers "VIP" access to commercial-free versions of his show. In this sample, we analyze a very effective monthly renewal confirmation notice and receipt.
While conducting research for our previous Subscription Box Registration Page sample, the box companies we were researching required an email address to complete the registration process. Sure enough, when we didn't end up buying anything, the companies we were researching swooped into action with emails attempting to convert us into customers. Here are three we liked for your inspiration!
We like this standard introductory offer from The Boston Globe for the simplicity of its design and copy.
Often the most important time in the customer lifecycle is right after the initial sign-up. This email from theSkimm seeks to connect with new members through a solicitation of feedback and an appeal to share with friends that matches their overall pithy editorial style.
See how Ancestry.com conveys vital user information while also promoting its services and a free trial.