As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its triple-digit revenues growth is no accident as Content Marketing is a proven strategy for driving leads and revenues. In this Subscription Insider STATPACK, we examine Content Marketing revenues, budgets, familiarity and use in the U.S. We look at Content Marketing trend data from the marketing perspective, the consumer perspective as well as data on goals, tactics and its effectiveness. All the data you can use to inform your own companys content marketing strategy and performance. Download the 96-page PowerPoint with 42 charts and graphs, with one embedded excel workbook to access all the research and data.
As a mature market full of established business owners, the car wash industry has only lately moved to subscription offerings. However, as operators learn that their fears in offering unlimited service are mostly unfounded, many are embracing a new way to monetize customers.
With a five-year compound annual growth rate of 53 percent, community solar energy is already generating over a gigawatt of energy in the United States. Within 10 years, that should surpass 80 gigawatts. Most of that will be part of a new subscription business.
As consumer financial lives move from the realm of physical cash into the cloud, subscribers -- especially younger subscribers -- want to make recurring payments easier, and they are glad to use credit cards to do so. Companies, from credit card providers to online processors to retailers to publishers, are looking to help them do it. But there is the danger of a backlash.
Subscription mobile app are doing very well, thank you. How well? This Subscription Insider STATPACK provides insights and statistics on mobile app monetization, including subscription-based mobile apps. It includes an overview of leading app store metrics as well as various forecasts regarding app revenue and contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends. Download the 124-page PowerPoint with 47 charts and graphs (with two embedded excel charts) to access this trend data on mobile app monetization.
Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.
Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next years budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. In this STATPACK, we examine social media advertising in the U.S. with 13 charts and graph that look at the social media advertising by format, device and industry as well as revenue and country comparisons.
The Advertising Market in the U.S. is growing. Not surprisingly, digital advertising growth is leading all other advertising channels, with print and TV growth rates are lagging behind all others. This Subscription Insider STATPACK provides overall advertising industry market trends plus advertising effectiveness & response data. Perfect for understanding if you are a marketer advertising your subscription product or service or a publisher with an advertising line of revenue in addition to subscriptions. We also present statistical information and trends for TV, Radio, Newspapers, Magazines, Out of Home, Cinema, and Digital Advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 222-page PowerPoint with 201 charts and graphs (and five embedded excel charts) to access our trend data and statistics focused on the advertising market in the U.S.
Smart Homes, Connected Cars, Smart Metering, even Smart Luggage are all examples of Internet of Things (IoT) subscriptions.In this Subscription Insider STATPACK, we explore the trends, facts and forecasts about the Internet of Things (IoT) in the United States including information on:The overall North American and U.S. IoT market sizing trends,Different submarkets including Enterprise IoT, Passive Devices, Metering, Cards, Homes and more,Mobile connections/users related to IoT,The number of connected devices and things, and,Adoption rate trends.Download this editable STATPACK for your market and product research, presentations and more.