Discover a new online marketing technique that can help you sell more subscriptions and increase engagement! Erik Matlick, CEO of Madison Logic, explains how behavioral targeting can augment your email marketing program, making you a true multi-touch, multi-channel marketer. Plus, learn how one behavioral targeting campaign led to a 30% lift in Webinar attendance!
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features Lisa B. Dubrow, Esq., Subscription Insider's Guide to Regulation and Compliance and one of America's leading attorneys specializing in helping paid subscription businesses, membership organizations, and continuity clubs understand how the law impacts their business on a practical level. …
Learn subscription-specific payment trends that will eat into your profitability in 2019. The team at PLC, leading experts in "card-not-present recurring payments", will outline the key trends your business will need to stay on top of and the strategies you will need to implement in order to minimize their impact. What you will learn: Subscription payment trend data and impact on your profits from 2018. Understand how those trends translate moving forward in 2019. Tactics and best-practices subscription your business should employ to mitigate the negative impact on your profitability from these trends.
In this on-demand version of "Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue" you'll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.
Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled "Profitable Subscription Websites: How to Build and Improve Them." Watch this playback to learn about the strategy involved in creating an online subscription business. Includes tips on hiring, payment processing, tech requirements and management and content creation. GenomeWeb Publisher/COO Greg Anderson is also a guest speaker on this Webinar hosted by Dan Brown of Xponential Publishing Consultants.
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These revenue signals are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.
Do you have great content (or a service or organization) and want to make more money with it online via memberships? In this on-demand seminar, author and membership expert Rob Ristagno will teach you his "Five Forces Framework" to help you do just that. Based on his book, A Member Is Worth a Thousand Visitors, Rob will guide you step-by-step through the five forces of creating new online revenue growth, and show you why it is…
In this on-demand member briefing, we look at the latest changes in subscription commerce revenue recognition and taxation. Learn what you need to do, today, to determine if these changes affect your business and the most important things you need focus on if they do.
Group subscriptions are an awesome revenue generator, and usually have high renewal rates (like 90% of higher!). So in this 18-minute video, Editor Minal Bopaiah takes you through 10 proven tactics that will help you sell more group subscriptions and site licenses, all pulled from our exclusive Case Studies! Learn why you should offer multi-user trials, how to mine your database smartly, upselling existing clients into bigger accounts, and much, much more!