This week digital news outlet Business Insider, owned by European publisher Axel Springer, will begin testing a metered paywall with a small, random group of readers. At the same time, Business Insider will also test some techniques to fight ad blocking. Readers will be asked to whitelist the site or subscribe for an experience free of display ads. We've got all the details for you at Subscription Insider.
Five on Friday, June 19, 2020: Reuters Institute for the Study of Journalism's 2020 Digital News Report, retweeting responsiby, and new Snapchat features
Earlier this week digital publishing platform Medium revealed an updated logo and an expanded Partner Program to pay writers for quality content based on engagement. Neither change comes as a total surprise, because Medium CEO Ev Williams has been talking about major changes since January that have, so far, included layoffs, a renewed focus and a consumer subscription product. The latest changes include a logo similar to a previous version of the company logo, a 'clap' system to reward writers, and a metered paywall.
In Five on Friday this week, The Next Web recommends that we avoid these six common mistakes when developing an SaaS product, Digiday tells us how The New York Times gets people to spend five minutes a day on their site, Tubefilter shares what did and didn't work in terms of digital media and entertainment last year, big retailers are testing out the subscription model, and AdExchanger says privacy tech is on the rise as the GDPR deadline gets closer.
TGIF. You made it to the end of the week! Woo hoo. Kick back, relax and take a few minutes to skim our weekly Five on Friday. In this weeks edition, we bring you top subscription jobs, Pew Research Center shares the latest research on Twitter bots, Ann Handley talks about the trend toward long-form content, Digiday reports on news publishers seeing an influx of subscriptions from an interest in local politics, and Hubspot shares top marketing design trends for 2018.
Gannett Co., Inc. (NYSE: GCI) investors may find themselves 'grateful' that the parent company of the USA Today Network is expanding its portfolio with a new purchase. On Wednesday, Gannett announced that it has made a majority investment in Grateful Ventures, an online media and publishing coalition with a focus on building content and monetization strategies for high value domains. Grateful has a particular interest in high-influence food and cooking websites and bloggers.
On Wednesday, Tronc (NASDAQ: TRNC) announced it would sell the Los Angeles Times and The San Diego Union-Tribune for $500 million to billionaire Dr. Patrick Soon-Shiong in an all-cash sale. Soon-Shiong, who is the second-largest shareholder of Tronc, also agreed to buy Spanish-language Hoy Los Angeles and community newspapers. assume $90 billion in pension liabilities. The after-tax proceeds from the sale will be used to repay all outstanding corporate debt. The deal is expected to close late in the first quarter or early in the second quarter of 2018.
In this week's subscription headlines, WWE is considering overseas opportunities to grow its revenue, Dungeons & Dragons goes digital, and Boston Globe's CEO of seven months has stepped down, effective immediately. Also this week, Google's new product could pose a threat to LinkedIn, creators who lost revenue during the so-called 'Adpocalypse' are fighting back with a class action lawsuit, and Apple adds PayPal support for purchases made through iTunes and the App Store.
Last week, The Atlantic announced changes to its subscription model, two years after its last overhaul. The magazines newest digital subscription strategy includes slightly increased prices to its tiered subscriptions plans, starting at $49.99 a year for a one-year, digital-only subscription plan. For $59.99 a year, subscribers will receive print and digital subscriptions. For $100.00 a year, subscribers will receive print and digital subscriptions plus an ad-free experience, a complimentary gift subscription to share, discounts on the magazines products, and VIP access to Atlantic events.
In this weeks edition of Five on Friday, Forbes Agency Council outlines strategies to overcome ad blocking, Winnipeg Free Press uses micropayments as a top-of-the-funnel strategy, Harvard Business Review explores how sales teams are impacted when companies transition to subscription models, Associations Now discusses the benefits of monthly subscriptions, and Hubspot shares customer service secrets from beauty brand Glossier.