In these trying times, subscription businesses need to ask themselves what their responsibility is to their customers. Do they suspend payments? Offer free subscriptions? How do they stay connected with their subscriber base during these times? Vindicia's Jesus Luzardo explores how to do the right thing by your subscribers.
One important reason why electronic payments continue to gain popularity is that they’re easy and convenient. In the subscription industry, there are...
Most subscription company owners and managers tell me theyve already built a new member onboarding program and it didnt improve their subscriber churn rate. Robert Skrob, our Subscription Insider Guide to Membership Retention, has a fix for that. He shares his copywriting formula for welcome campaigns that make big improvements on subscriber churn, sometimes cutting 30-day churn rates in half.
Learn about the measured impacts of COVID-19 on subscriber acquisition, churn, and growth rates through data gathered from thousands of merchants across multiple industries.
Ecommerce giant Amazon (NASDAQ: AMZN) finished 2019 strong, reporting impressive fourth quarter and year-end results last week due, in part, to strong holiday sales. Amazons net sales for the quarter increased by 21% to $87.4 billion, compared to $72.4 billion for Q4 2018. Net income increased to $3.3 billion, or $6.47 per diluted share, compared to $3.0 billion, or $6.04 per diluted share, in the prior year quarter. For the full year, net sales were up 20% to $280.5 billion, compared to $232.9 billion in 2018. Net income for the full year was $11.6 billion, or $23.01 per diluted share, compared to $10.1 billion, or $20.14 per diluted share.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Five-on-Friday this week explores reducing subscriber churn, how second screen behavior differs by geographic region, chat-bots and your subscription business, the subscription model and marketing agencies, and finally, the golden rule of content marketing.
Just in time for the Fourth of July, a high school band in Tennessee is selling U.S. flag subscriptions to local residents to raise money for new band uniforms, a creative way to raise money. Residents can buy one or two-year subscriptions to have band students raise a U.S. flag at their home four holidays a year.
The subscription business model offers companies a fast track to growth, offering just about anything from entertainment streaming services to renters' insurance. Yet to harness that growth potential, businesses need a subscription-centric billing solution that can keep up with their vision, market demands, and innovation in products and services. At a certain point, however, an upgrade from a legacy billing approach to a more capable billing platform is necessary to handle the volume and complexity of recurring revenue operations, as well as facilitate growth at scale. Here are five billing considerations to help guide your decision-making process.