Last month the FTC filed another suit against a group of online marketers for violating the FTC Act and Restore Online Shoppers Confidence Act (ROSCA). The defendants offered continuity plans and trial offers that were touted as risk-free and subject to a 100% money back guarantee. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains this recent action, FTCs .com disclosure Guidelines, and why it's important to follow them.
Five-on-Friday this week explores the best app builders for subscription businesses, how to innovate inside large corporations, product innovation misconceptions, use of Snapchat Discover, and the continued rise of native advertising.
Does your subscription management or billing platform connect you to Account Updater - a service offered by Visa, MasterCard, Discover and more recently, American Express - that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple directions. Prospects for revenue growth are not bright, and will not brighten unless publishers find ways not just to cope with technology challenges, but to transform them into strengths.
While the new CA privacy law, California Consumer Privacy Act (CCPA) is still being amended with AG regulations yet to come, here are some highlights to take into consideration now which are likely to remain as is. Subscription Insider reviews how to assess and understand CCPA impact on your business and outlines six steps to prepare your business now to get ready for this new privacy regulation.
If you operate a subscription or membership business - regardless of subscription vertical, industry, consumer focus, or transaction volume - your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
Another streaming video subscription service has been struck down. Last week, AT&T-owned WarnerMedia announced that it will shut down FilmStruck in the U.S. and abroad on November 29, 2018. The service has already stopped accepting new subscriptions for the service. Turner Classic Movies launched the over-the-top TV subscription service in late 2016, featuring a rotating selection of more than 1,800 independent, art-house and international films like "A Hard Day's Night," "A Room with a View" and the original "Mad Max." Earlier this year, Warner Bros. added classic films to the list.
It is reported that a bill in the State of California, California SB 313, is deemed likely to pass. The law would require new rules for companies offering trials and recurring subscriptions and memberships. Lisa B. Dubrow, Esq., partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.
Just in time for the Fourth of July, a high school band in Tennessee is selling U.S. flag subscriptions to local residents to raise money for new band uniforms, a creative way to raise money. Residents can buy one or two-year subscriptions to have band students raise a U.S. flag at their home four holidays a year.
Learn about the measured impacts of COVID-19 on subscriber acquisition, churn, and growth rates through data gathered from thousands of merchants across multiple industries.