Leveraging data gives companies insight into subscriber preferences and activity. Learn more about the need for personalized subscription services.
Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand why? Paul Larsen, Subscription Insider Guide to Payment Processing, leading expert in card-not-present recurring payments, and Managing Partner of the Paul Larsen Group, in this on-demand version of our January 2017 online seminar, will outline key payment processing trends every subscription company should be aware of, and be on top of, for 2017.
How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through what subscription businesses need to do to properly leverage the data from customer acquisition research to really make a customer acquisition program work for your business.
At Subscription Show 2019, we'll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.
Time Inc. reports growing pains with its second quarter financials for the year. Total revenue only dropped $4 million, while digital advertising revenue soared and print advertising, subscription and newsstand revenues dropped. The Q2 financials come just weeks after Time Inc. announced a major realignment within the company which will include the loss of more than 100 jobs. Are these changes too little too late, or can Time Inc. still turn the ship around?
Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT® test preparation, the newest CliffsNotes guides will be subscription-based and available on desktop and mobile devices using the BenchPrep platform. Days before the announcement, HMH reported a $28 million loss for the third quarter of the year.
Just in time for the Fourth of July, a high school band in Tennessee is selling U.S. flag subscriptions to local residents to raise money for new band uniforms, a creative way to raise money. Residents can buy one or two-year subscriptions to have band students raise a U.S. flag at their home four holidays a year.
Even in the fast-paced, disruptive world of the SaaS company, performance metrics are an essential part of measuring progress and success - and these four are at your fingertips.
When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a subscribers lifetime value. Subscription Insider Guide to Customer Acquisition, Peter Figueredo, walks through the basics of marketing attribution and how to apply that to a subscription-based model.
Netflix and Comcast are the latest contestants on "Let's Make a Deal," signing an agreement that would put Netflix's streaming video subscription service on Comcast's X1 set-top boxes later this year. The deal is ironic, because the two companies have been at odds for years, with Netflix accusing Comcast of not adhering to net neutrality guidelines.