Since the AMEX-COSTCO "divorce", many recurring merchants have been proactive reaching out to customers to mitigate its impact since American Express cards operate separately from the Visa/MasterCard Account Updater network.Melanie Stout, of the Paul Larsen Consulting Group, outlines their latest data on declines and on the "divorce's" ongoing impact to recurring subscription merchants.
One of the many benefits of a subscription business model, especially for consumer-facing services, is that companies don't need to feel confined to particular regions. Even the most modest subscription-based business can have an international footprint. Global expansion is very much in play for subscription businesses as demand for these types of services continues to grow in different international markets. Here's what you need to know before taking the plunge with your subscription business into international waters.
A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and digital subscriptions are up 6 percent, while print subscriptions and newsstand sales dropped slightly. Though the data varies across titles, most of the magazines saw year-over-year gains in their website traffic as well, reports Pew Research Center.
Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, asked the heads of several specialized information publishers to talk about their biggest challenges in growing their subscription publishing businesses. You will find some of these challenges to be consistent across the subscription industry as a whole, and you will learn how these leaders are tackling those challenges.
Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.
You'll want to put some serious focus into these two areas of your business if you want to thrive in the SaaS market.
Here is a number to marvel over: $2.3 trillion. Thats the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. Thats up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
In a surprising move, Tribune Publishing has rebranded itself as tronc, Inc., launching a redesigned website and jumping ship from the New York Stock Exchange to NASDAQ. The changes are part of a larger company reorganization and restructuring which has media experts scratching their heads. In response, tronc offers a lot of buzzwords, but little concrete information for the rebranding.