Get the Payment Trends report form Worldpay. Here, we explore the people, places, and payments technologies that are - and are soon to become - pathways to the future of commerce.

Another eBook Subscription Service Launches, But This Time with Ownership in Mind

E-Book subscriptions services seem to be all the rage. Last week, I wrote about Audiobooks, Scribd and Oyester and their holiday gift subscription offerings. And this week saw the quite launch of Entitle, a subscription eBook service with a twist. While most eBook subscriptions are attempting to re-jigger the Netflix model for readers with streaming, unlimited access, Entitle seems to have picked up on the consumer desire for ownership when it comes to books. So while offering more than 100,000…

MyFitnessPal Reveals Data Breach of 150 Million User Accounts

MyFitnessPal, owned by Under Armour, Inc. (NYSE: UA, UAA), notified users via email and in-app messaging that a data breach occurred at the company. According to the email sent to users, on March 25, 2018, MyFitnessPal learned that an unauthorized party acquired data from MyFitnessPal users during the month of February. The data included user names, email addresses and hashed passwords. MyFitnessPal said it is working with 'leading data security firms' to assist in the investigation, and they are coordinating their efforts with law enforcement.

Old Business Models Never Die…They Evolve

In the technology age, there is far more clarity around the evolution of old business models. This is a theme you'll see in almost every industry. These OLD models don't fade off into the distance, they go through a revolution and adapt with the world around them.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Independent Launches Paywall for North American Readers

The Independent (U.K.) has launched a new metered website aimed at getting several hundred thousands North American readers who take in more than 20 articles per month to pay for access. The site will charge $6.99 per month which it hopes will turn into a total of about $1.4 million per month in revenues, according to PaidContent. The site has also launched an iPad edition which after a free trial period will cost $32.19 per month…

FarmVille Launches Subscription Service on Facebook

It's been hard for social media sites serving consumers to monetize their popularity. (The exception, of course, is LinkedIn, which occupies the B2B space.) However, it looks like gaming applications hosted on social media sites may be having more success, and through subscription-based business Models, no less.The popular Facebook game FarmVille (owned and operated by Zynga), just announced that it's rolling out a beta version subscription plan. Current FarmVille fanatics can convert their coins into Farm…

What iPad Usage Trends Mean for Content Publishers

How do you think iPad owners use those fully-functional, take-anywhere devices? The answer might not only surprise you, but also convince you that if you're not putting key resources into developing iPad-friendly content, especially apps, you're making a serious business mistake. The biggest use for the iPad, according to results of a usage survey released this week by Business Insider: searching the Web, which takes 37.5% of users' time on the device. This is about equal…

WWE Stock Takes a Cheap Shot After Spike in TV Subscriptions

Yes, you read the headline right. WWE's stock plunged last week following record numbers of viewers tuning into WrestleMania 31, the highest grossing live event in WWE's history. Why the drop? According to Investors.com, despite the spike in viewing and a 77% conversion rate from free viewers to subscribers in February, the year-old WWE Network says the spike may be temporary, which caused stock prices to plummet 15%. Since last year's WrestleMania, WWE has had a…

WWE Network Adds Free Tier to Streaming Service

World Wrestling Entertainment (WWE) Network has added a free tier to its streaming subscription video service to bring in new subscribers, reports Fox Business. The new tier was released via soft launch earlier this month to give non-subscribers a taste of the type of content they can expect from the premium video service. Wrestle Talk reports that many of the videos in the free tier are those that a viewer would fine on WWEs YouTube channel or on WWE.com. Once any bugs are worked out of the free tier, WWE Network will do an official launch. It isnt clear if or how this might impact the premium subscription service.

Case Study Lesson: Clever Email Campaign Your Subscription Site Can Adopt

Our latest Subscription Site Insider Case Study reveals how EBMedicine uses a clever email series to engage current and potential subscribers who are emergency medicine physicians and practitioners. But any subscription site can adopt this great marketing idea. Once a month, the ""What's Your Diagnosis?" challenge email email is sent with a patient presentation of symptoms but will stop short of a diagnosis, instead asking the audience of medical professionals to post their guess at the…

Five on Friday: Rebranding, Copyright Reform and Influencer Marketing

In this weeks Five on Friday, Google undergoes a major rebranding to simplify its offerings, Cobloom shares ways to reduce SaaS customer acquisition costs, Billboard reports that Sir Paul McCartney is reaching out to European regulators for copyright reform and to address the value gap in payments for digital music, Business.com offers tips for using influencer marketing effectively, and Shopify gives ways to use social media marketing to increase online sales.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

What's New