How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated Twitter tactics you can start using today to promote your subscription or subscription box business!
The entertainment industry has been complaining for years about its staggering losses due to piracy. However, even as the video, game, and music industries have evolved toward subscription and streaming business models, they continue to generate significant profits. Media firms still say that rampant thievery is costing them billions -- over $50 billion in 2017! Wheres the resolution to this conundrum?
Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina's session here.
Is your subscription company on Instagram? If not, it should be. We show you 18 ways to use Instagram to promote your subscription company through infographics, special offers, announcements and engaging with subscribers and prospects.
A few weeks ago I wrote about the importance of effective customer service. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
Is your subscription company on Facebook? If not, it should be. We'll show you 15 ways to use Facebook to promote your subscription company through cover photos, sponsored posts, interactive posts and more.
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!
Whether you are scrolling through your best friend's baby photos or looking for travel or fashion ideas, Instagram's visual storytelling platform has become a wonderful marketing tool for subscription businesses. Subscription boxes like FabFitFun post photos of upcoming giveaways to Instagram, while Netflix posts clips from new releases like season 3 of "Stranger Things," and Salesforce posts pix of an event featuring kids pitching ideas on how to improve the world.