They say you can’t stop a speeding train. Perhaps that’s why Microsoft moved full steam ahead with its plan to unveil new...
Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
In the wake of the coronavirus outbreak, life as we know it has changed. As of March 28, 229 million people in at least 26 states, 66 counties, 14 cities and one territory have informal or official “shelter in place” orders, reports The New York Times. People can typically leave home for essential purposes, like […]
Five on Friday, Mar. 27, 2020: subscription sharing, consumer privacy compliance extension and ESPN.
As the coronavirus pandemic continues, more subscription companies are hopping on the bandwagon to make working from home and social distancing a bit easier....
Last week, Microsoft quietly announced that co-founder and technology advisor Bill Gates was stepping down from the board to focus on philanthropy.
Five on Friday, Mar. 13, 2020: publishers bring down paywalls for coronavirus, Seattle Magazine returns to local ownership and five ways to use lead magnets.
Offering free trials can be a successful acquisition strategy for subscription businesses. However, making it an effective tool requires adhering to billing best practices...
In this week's subscription headlines, DocuSign acquires AI contract startup Seal Software for $188 million, ChartMogul launches the world's first subscription data platform, and the Boston Globe see its fastest online subscriptions in years. Also this week, YouTube might let creators sell their own ads, Blue Apron might be acquired by a competitor, and Disney prepares to launch in U.K. with promotional annual pricing.
Happy Leap Year, everyone! While it isn't like a three-day weekend, it only comes around once every four years and is an extra day in February. We'll spend it planning next week's subscription news content and upcoming webinars and events. In the meantime, here's what's happening this week. Comcast agrees to buy ad-supported streaming service, Xumo, and Salesforce acquires unicorn Vlocity. A new RII study shows music subscription revenue is increasing, Social Media Today offers tweeting tips to maximize your subscription company's exposure, and What's New in Publishing shares digital subscription trends for publishers.