Rent is a really expensive monthly subscription to not being homeless. So say the folks on social media ... and the data backs them up. Moreover, a growing number of housing-as-a-service startups are seeing it that way too.
The online dating industry is stuck in a rut, facing forecasts of dwindling revenue growth and flat penetration rates. The largest company has missed its most recent revenue target as it struggles against self-cannibalization by its very popular free option. The second-place company is looking to diversify into the job recruitment arena, and lesser competitors are facing obstacles. A forecast of flat-to-low growth may reflect the pessimistic opinion that current industry leaders are poorly positioned to take advantage of coming opportunities. However, research suggests untapped demographics and pathways to overcome these hurdles. This column looks at new research conducted in April 2017 to find the best ways to compete for subscribers.
Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its triple-digit revenues growth is no accident as Content Marketing is a proven strategy for driving leads and revenues. In this Subscription Insider STATPACK, we examine Content Marketing revenues, budgets, familiarity and use in the U.S. We look at Content Marketing trend data from the marketing perspective, the consumer perspective as well as data on goals, tactics and its effectiveness. All the data you can use to inform your own companys content marketing strategy and performance. Download the 96-page PowerPoint with 42 charts and graphs, with one embedded excel workbook to access all the research and data.
As a mature market full of established business owners, the car wash industry has only lately moved to subscription offerings. However, as operators learn that their fears in offering unlimited service are mostly unfounded, many are embracing a new way to monetize customers.
Marketing a smaller business is unique. From budgets to what actually works and doesnt work for acquiring subscriptions to your processes and tools for getting your marketing done. In this Subscription Insider STATPACK, we look at marketing trends specifically focused on small businesses.
Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Unions new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as 20 million for violation of the data privacy changes. Heres what you need to know.
Subscription mobile app are doing very well, thank you. How well? This Subscription Insider STATPACK provides insights and statistics on mobile app monetization, including subscription-based mobile apps. It includes an overview of leading app store metrics as well as various forecasts regarding app revenue and contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends. Download the 124-page PowerPoint with 47 charts and graphs (with two embedded excel charts) to access this trend data on mobile app monetization.
Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.
In this STAT PACK, we share the latest data on digital publishing in the U.S. including the digital market outlook through 2025.