PR News sent this email with a premium offer to its house list. While using HTML, the offer kept a one-to-one tone and text-only look. Plus, we love the multiple links and quick deadline!
Whether you're new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer service plan for your company should start with what you already know. Like any journey, the secret to creating an effective Customer Service department is starting with a compass and a map - and refining as you move forward. In this 2nd article of our Customer Service Best Practice series, Diane Pierson walks through the basics of setting up your own customer service department.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Psychotherapy.net Garners Seven Figures with Innovative Video Streaming for Professional Development
Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
We've featured the strength of Dropbox emails before, and their renewal reminder is just as strong because of it's pithy copy and easy-to-skim text...
Car makers are churning out cars at a record pace -- up 4.7% in December. To move this excess inventory, car makers are pushing Americans towards higher debt and riskier loans. They are also looking into more creative ways to use inventory, including car subscription services. More and more auto companies are rolling these out.
Direct Mail has been a favorite marketing tactic for print publications, and shouldn't be ignored by online publishers. Postal mail can help you acquire new subscribers and get expired accounts to return, especially when you maintain a quality list. In this handy how-to article, we detail the best practices you need to employ to have a successful postal direct mail campaign to increase your online subscribers. Learn how to maximize your response rates and get creative ideas specific to marketing online subscriptions.
Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Unions new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as 20 million for violation of the data privacy changes. Heres what you need to know.
This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why its so important to your business.