Learn how subscription businesses have remained strong through the COVID-19 crisis and what strategies and business approaches they have used that have enabled them to retain and scale their subscriber base.
Anyone (successful) in the world of subscriptions understands the many unique details we need to stay on top of in order to grow and scale our businesses. For subscription businesses, a key detail is the promise of recurring value, that we must achieve is every part of our subscriber's experience with our brand. In other words, it requires delivering a delightful subscription experience.
Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina's session here.
Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!
Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie's List and The Wall Street Journal. Here's how to get your slice of the pie. This quick how-to report outlines five gift subscription marketing tactics as well as three operational factors you'll have to consider to pull this off profitably. Plus, get inspired by real-life samples from other subscription sites gift offer campaigns.
Legal Insider: Subscription Box Julep Beauty fined by the Washington State Attorney General for its Negative Option Marketing Practices
The Washington State Attorney General's Office announced September 6th fines for Seattle-based Julep Beauty, Inc. and its owner Jane Park for using negative option marketing tactics for its subscription beauty box. Subscription Insider Guide to Subscription Regulation and Compliance, Lisa B. Dubrow, Esq, outlines the ruling and its impact on subscription and recurring revenue businesses.
In the third quarter of 2018, over a million subscribers cut the cord and ended their subscriptions to pay TV. How did cable TV providers fail their subscribers so remarkably, and what are they doing to stem the losses?
Compete.com emailed prospects with this limited time offer, that does somethings right and others..meh.
Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a Successful Subscription Site
Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
Whether you're new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer service plan for your company should start with what you already know. Like any journey, the secret to creating an effective Customer Service department is starting with a compass and a map - and refining as you move forward. In this 2nd article of our Customer Service Best Practice series, Diane Pierson walks through the basics of setting up your own customer service department.