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Five on Friday for April 10, 2020

Five on Friday: Paywalls, the Apple Tax and Top Subscription Jobs

In this week’s edition of Five on Friday, Howard Saltz presents a new perspective...
Weekly Subscriuption News

Weekly Subscription News: Bitcoin, Backlash and BuzzFeed

Weekly Subscription News, Apr. 4, 2020: AT&T and YouTube TV offer free content, 24 Hour Fitness faces backlash, and W magazine and BuzzFeed announce cuts.
Customer Retention Trends 2020

Customer Retention 2020: 5 Trends That Will Change Your Subscription Business

Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
The New York Times acquires Audm, a subscription-based audio app.

The New York Times Acquires Subscription-Based Audio App Audm

Earlier this week, The New York Times Company announced it will acquire Audm, a subscription-based app that turns long-form journalism into professionally...

Subscription Companies Offer Free Services During Coronavirus Pandemic

As the coronavirus pandemic continues, more subscription companies are hopping on the bandwagon to make working from home and social distancing a bit easier....

The Complexity of Billing After a Free Trial Expires

Offering free trials can be a successful acquisition strategy for subscription businesses. However, making it an effective tool requires adhering to billing best practices...

Weekly Subscription News: Learning, Lingerie and Luminary

This week's subscription headlines cover everything from annual learning subscriptions by Coursera and potentially deceptive business practices by Rihanna's lingerie line to testing subscription bundles and offering free content to nonsubscribers. In addition, Birchbox lays off workers (could this be a trend?); Luminary is expanding globally, which could create podcasting wars; and Downing Street wants BBC to switch to a subscription model.

Five on Friday: Adblocking, Advertising and Influencing

Happy Valentine's Day! In this week's edition of Five on Friday, we share highlights from Blockthrough/PageFair's 2020 adblocking report to see how adblocking is moving to mobile, YouTube's advertising revenue hits a staggering $15 billion in 2019, Content Marketing Institute schools us on what we need to know about vanity metrics, Canada warns brands and influencers to follow the rules, and Flipboard launches a subscription video service.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Spotify to Buy Bill Simmons’ The Ringer for an Estimated $196M

A day after announcing its fourth quarter 2019 results, streaming audio platform Spotify announced its intent to acquire Bill Simmon's The Ringer. This acquisition will help Spotify expand its content catalog with sports and pop culture podcasts and The Ringer website, as well as reach new audiences. Bill Simmons, a former ESPN personality, started The Ringer in 2016. Spotify did not disclose terms of the deal, but Variety reports that the company may be paying as much as $196 million cash for The Ringer. The acquisition is expected to close during the first quarter of 2020.

News Corp Reports Strong Subscriber Growth for Q2 FY20

Last week, News Corp posted strong subscriber growth for the second quarter of fiscal year 2020, including significant milestones. The Dow Jones now has more than 3.5 million subscribers, and The Wall Street Journal has exceeded 2 million digital-only subscribers. Total digital subscriptions at Dow Jones increased 17%, while The Wall Street Journal's increased by 13%. Circulation and subscription revenue increased 3% due, in part, to Dow Jones' consumer products which had a 5% increase in circulation revenue. Dow Jones' consumer products reached 3.4 million total subscribers, an 8% increase.

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