Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
Five on Friday, Mar. 27, 2020: subscription sharing, consumer privacy compliance extension and ESPN.
Offering free trials can be a successful acquisition strategy for subscription businesses. However, making it an effective tool requires adhering to billing best practices...
In this week's subscription headlines, DocuSign acquires AI contract startup Seal Software for $188 million, ChartMogul launches the world's first subscription data platform, and the Boston Globe see its fastest online subscriptions in years. Also this week, YouTube might let creators sell their own ads, Blue Apron might be acquired by a competitor, and Disney prepares to launch in U.K. with promotional annual pricing.
Happy Friday, everyone! Knee deep in presidential debates and caucuses, we hope you are ready for a productive distraction with our Friday features. In this week's edition, we look at the global OTT market and its projected growth over the next five years. Also, the FTC is reviewing influencer and sponsored content guidelines, the Association of National Advertisers has a mixed reaction to the proposed privacy rules in California, Patreon is lending money to creators for big projects, and Shopify shares five tools for helping you achieve your 2020 goals.
Happy February, Five on Friday fans! In this week's edition, The New York Times raises its prices for digital subscriptions for the first time since putting up its paywall in 2011, the FTC is blocking Edgewell's acquisition of Harry's, The Minneapolis Star-Tribune hangs onto its print subscribers while growing its digital subscriber base, AdExchanger explains why it thinks publishers' ad and marketing teams need to work together, and LinkedIn shares top subscription jobs.
Last week, MoviePass parent Helios and Matheson Analytics finally called it quits, filing for Chapter 7 bankruptcy, reports Variety. In a Chapter 7 bankruptcy, the company is dissolved and what remains of its assets are sold to repay its debts. According to the filing in the U.S. Bankruptcy Court for the Southern District of New York, Helios and Matheson had assets between $1 million and $10 million and more than $60 million in debts. The company called itself a "big data company," and it hoped that a movie subscription service - MoviePass - would be a way to leverage customer data for sale to advertisers.
Happy New Year from our family to yours! We hope your 2020 is off to a great start. In the subscription world, Flickr owner SmugMug makes a desperate plea to subscribers, Starbucks is having success offering digital news to customers, and Coca-Cola Companys new subscription service sells out in just three hours. Also this week, Sports Illustrated needs a public relations makeover, Microsofts next Xbox may be the most expensive console ever, and Facebook is readying itself for battle against Californias new data privacy law.
One of the things we enjoy most about the subscription industry is that it is always evolving. We love watching the trends, the course corrections and the innovation that come with the industry as it matures too. That's why this week we are focusing on our subscription predictions for 2020: streaming video on demand, newspaper and magazine publishing, vehicle subscriptions, subscription boxes and regulations that affect subscription companies (e.g., privacy laws, business practices, etc.).
Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostons World Trade Center conference venue.