How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work
Insider's exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a "champion" within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues
What do you do when you have a great subscription product an entire company can benefit from? Sell one division first! We spoke with Sharon Gillenwater, Principal and Founder of Boardroom Insiders, about how this subscription database is using internal champions to shorten its sales cycle. Plus, discover some great content marketing tips for database publishers, why designing a homepage like a landing page is a great idea for B2B sites, and one of the few times PayPal is a great choice for a payment processor.
Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality journalism and attention to detail has driven their growth into a successful subscription public policy news outlet in just three short years. Learn how subscribers are paying thousands of dollars for the convenience of email updates. Plus, find out how the site is getting a 96% retention rate and optimizing email for engagement via smartphones!
In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal's ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers.
How SmartCredit Uses Partnerships, Savvy Direct Marketing and Unique Services to Stand Out from Competitors
Ethan Taub, CMO of SmartCredit, describes how his site is thriving in the competitive consumer credit reporting/monitoring market thanks to co-branded partnerships and better direct marketing. Includes must-copy tactics for B2C subscription sites, such as thank-you page offers.
While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP of Circulation at The Nation, spoke to Insider about how the progressive weekly, known for its politically-active readership, was able to attract younger subscribers with a targeted free offer for a digital subscription. Not surprisingly, there is a social media success story here, too. This exclusive Case Study also examines The Nation's entire business model and what news sites determined to serve the public interest can do to ensure financial sustainability. Plus, lots of screenshots and creative samples to inspire your next marketing campaign!
Matchmaking sites for consumers are a growing multi-billion dollar industry -- but B2B trade directories have had a much harder time profiting online, particularly because they must compete with Google for ad budgets. But AgencyFinder, a matchmaking site for ad agencies and their would-be clients, has a clever, profitable business model that beats the odds. Find out the details in our exclusive Case Study.
Plenty of publishers make money by syndicating content to third-party media. But, Tax Rite, Inc. is one of the very few we know of who syndicate coaching services. Co-owner Jeremy Boston reveals in our exclusive case study how the company's TaxHotline.net personal advisory service now reaches more than one million consumers…99.99% sold through syndication deals with organizations ranging from financial institutions and unions to churches.Includes tips on how to use a/b tests to close big sales, and a link to one of the best subscription sales videos we've ever seen.
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a year in revenues. Learn how Founder Jordan McAuley tested his prices to generate more revenue with fewer sign-ups, as well as why he decided to go with a $1 trial instead of a free one. Plus, learn a new tip for testing your market's receptivity to live events, and how you can make money from events without ever having to host one. This is a must-read, especially for other B2B sites that should be creating industry-specific databases of their own!
Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing customizable reports to travel agents in the US and Canada. We spoke with Tom Cintorino, EVP Digital Media, about how travel42 created a site and content with a better value proposition than the free, user-generated travel reviews out there, as well as how the site acquires new subscribers through marketing deals with travel consortia. Plus, find out how the site is getting an 87% retention rate and selling site licenses with tiered pricing.