How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
TV Sports Markets (TVSM) started a newsletter business in 1997, and has been able to thrive while transitioning to a digital-only (PDF) edition in 2008. Chief Executive Julian Turner spoke with us about how the TVSM generates 7-figure revenues by selling only group subscriptions --despite having a less than optimized site. Plus, learn about TVSM's tiered pricing system, how it adds subscribers by data-mining its existing subscriber base, and its plans to adapt to market changes. This is a great Case Study for any B2B sites looking to sell more group subscriptions or create a lucrative PDF e-newsletter business.
Stanford Social Innovation Review (SSIR) made $1 million last year by catering to the growing number of professionals interested in social innovation. Publishing Director Regina Starr Ridley shared how the 5-person staff has optimized its revenues by mimicking The Economist's pricing and subscription plan structure and by upselling Webinars through annual-access packages. This Case Study also includes great screenshots and creative samples of how to optimize subscription conversion through tabs, links and offers.
How Golf Odyssey’s Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines
Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
Plenty of publishers make money by syndicating content to third-party media. But, Tax Rite, Inc. is one of the very few we know of who syndicate coaching services. Co-owner Jeremy Boston reveals in our exclusive case study how the company's TaxHotline.net personal advisory service now reaches more than one million consumers…99.99% sold through syndication deals with organizations ranging from financial institutions and unions to churches.Includes tips on how to use a/b tests to close big sales, and a link to one of the best subscription sales videos we've ever seen.
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study, Joe Miller, Vice President of Product, UX & Marketing, and Sarah Hough, Analytics Manager, reveal the company's extensive testing of trial offers, conversion tactics, and pricing -- including special pricing for students and how to word your annual rate to get more conversions!
How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits
Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates.
Highlights from Day 2 of Subscription 2020 include an exclusive VIP Q&A with Geoff Colvin, keynote with Skift, sessions, coaching and more.
When Publisher Anderson Charters bought Canadian Donor's Guide in 2002, he knew the directory world was changing. Thus, in 2008, he launched CharityCAN, an online database incorporating the data from the Canada Revenue Agency and other sources for fundraising organizations and non-profit professionals looking to conduct prospecting research. In this exclusive Case Study, Charters and Associate Publisher Alison Stoneman spoke with us about how the site sells high-priced subscriptions by mining its own database and placing traditional outbound sales calls. Plus, learn the right (and wrong) way to develop an online B2B lead nurturing campaign and set up a conversion funnel for group subscriptions.