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Case Studies

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Professional Training Site Attracts Members with the Strength of its Expert Instructors and Certification Program

There’s no shortage of free online resources to learn about Internet marketing. So how does this subscription-based education site get individuals and companies to

Subscription Insider
December 14, 2010

How Fastcase Beats Huge Competitors with an iPhone App & Nimbler Search

If you love a David vs Goliath business story, Fastcase will win your heart. With just 20 staffers, the site serves a

Subscription Insider
December 7, 2010

Journalist Creates Niche B2B News Site to Capitalize on Emerging Industry Trend

Launched in 2006, Sustainable Food News jumped on an emerging food-industry trend to create a premium daily news service that covers sustainable, organic, natural,

Subscription Insider
November 29, 2010

How a Guru-Branded Wine Site Built a Successful Subscription Model

Managing director of eRobertParker.com, Mark Braunstein, on topping the $1 million mark in subscriptions, the power of the guru-branded site, and the future of

Subscription Insider
November 16, 2010

Vertical Search Engine Triples Paying Subscribers and Grows Prospect Database 10x with ‘Freemium’ Model

IDES is a vertical search engine for the plastics industry that’s attracted 310,000 free users and 9,000 paying members with premium features to make

Subscription Insider
November 9, 2010

How the Christian Science Monitor Killed its Daily Paper and Grew Circulation 60%

Since abandoning its daily print newspaper in 2009 for a free website with a premium weekly print magazine, The Christian Science Monitor has seen

Subscription Insider
November 2, 2010

Online Cooking School Uses High-Quality Videos to Attract Members and Land Partnerships

Online education systems have to offer more than quick-tips. See how subscription-based online cooking school Rouxbe uses trained chefs and film-industry professionals to create

Subscription Insider
October 26, 2010

B2B News Site Takes on Print Incumbents with Nimble, SEO-Savvy Content

Discover how a B2B Web startup can outmaneuver entrenched, decades-old print competitors. Olivier Travers, CEO of Defense Industry Daily, tells Insider how a strategy

Subscription Insider
October 18, 2010

Premium Tourism Newsletter Attracts Subscribers with Unique Ideas for High-end Travelers

For eight years, Dream of Italy has convinced subscribers to pay for their newsletter despite the sea of free alternatives for online travel tips.

Subscription Insider
October 12, 2010

Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site

Discover how FamilyLink.com piggybacked on Facebook’s popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke

Natalie Tomasso
October 4, 2010

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