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Best Practice and How To

Subscription Compliance Alert: New NY Auto-Renewal Law

New York has enacted a new auto-renewal law, NY S1475A, that covers sales to consumers of auto-renewing or continuous service offers.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

FTC Halts Operations and Freezes Assets of Companies Offering Trial Offers

The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA) for deceptively selling products on 87 websites through free trials that converted to recurring charges on consumers credit cards. Lisa B. Dubrow, Esq, partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Best Practices for Gift Subscription Offers —
5 Marketing Tips and 3 Operational Tactics

Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie's List and The Wall Street Journal. Here's how to get your slice of the pie. This quick how-to report outlines five gift subscription marketing tactics as well as three operational factors you'll have to consider to pull this off profitably. Plus, get inspired by real-life samples from other subscription sites gift offer campaigns.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Update: Status of DC and VT Laws On Automatic Renewal

The laws pertaining to contracts that include automatic renewal are still unclear in Vermont and the District of Columbia. Lisa B. Dubrow, Esq. outlines what you need to understand and do now and prepare for them now.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Email Marketing Basics for Subscription Content

There's a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Dropbox Keeps the Chain Going with Refer-a-Friend Campaign

Does your subscription site get a lot of word-of-mouth referrals? Then you'll want to check out this clever trick by Dropbox, which keeps the momentum from its refer-a-friend campaign going!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Getting Your Product Out the Door: Sourcing and Vendor Relations

This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors. Your service providers and vendors performance can have a direct impact on your own success -- they are an extension of your brand and business, so you need to choose wisely and manage them well.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How the New European Data Privacy Law Will Impact Subscription Companies

Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Unions new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as 20 million for violation of the data privacy changes. Heres what you need to know.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Check Box: The Growing Need for Auto-Renewal Second Consent

Companies that sell products or services through subscription models need to keep in mind that there are numerous federal and state laws could impact how these models are structured and advertised. With recent legal settlements by major subscription brands as a bell weather, it might be time to revisit your auto-renewal policies and advertising to ensure you are not in danger of being held to these new legal standards. Lisa B. Dubrow, Esq. explains.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Your First Customer Service Hire

Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what you need to consider when you're ready to make your first dedicated customer service hire.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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