In a cautionary lesson for subscription businesses leveraging influencers, an advertising campaign on Instagram came to the attention of the Better Business Bureau (BBB) who found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).
Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
One of your more difficult tasks as a subscription business owner is optimizing your price so you can realize the maximum life time value and profitability. Finding the pricing that works best for your business requires a consideration of many factors, including price testing, site design and sale pricing. In this best practice article we walk through six tactics to get your testing started on the right track.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
In part four of Organic Search for Publishers, Kevin Novak begins his discussion on how to implement an effective SEO strategy. He discusses the one big thing content publishers miss when optimizing their content for organic search: Contextualization. Its not enough to publish an article, provide some metadata and links. TODAY content publishers need to provide contextualization for that article. That is, what will a reader achieve or get by acting with the content?
In acomplaint against Chemence, the FTC alleged that the company deceived consumers by making Made in USA or Proudly Made in USA claims. Lisa B. Dubrow, Subscription Insider Guide to Subscription Regulation and Compliance, outlines how this complaint is a lesson learned for subscription and membership organizations.
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates to others involved in the product development process and how to work effectively with IT.
Inside Expert Profile: Rich Kreisman Demystifies and Explains the Content Acquisition & Content Licensing Market
Content drives websites, software and mobile applications.But creating great content is expensive. It requires deep expertise in a particular subject. Content Acquisition & Content Licensing expert Rich Kreisman explains how to acquire and license content to help grow your brand and customer base.
The Consumer Review Fairness Act prohibits companies from threatening to sue or otherwise penalizing consumers for posting negative reviews or complaints.Lisa B. Dubrow, Subscription Insider Guide to Regulation and Compliance, explains this recent regulation.
Hulu's save attempt uses graphics instead of text to convey the depth of their content and get users to complete the registration form. A clean and concise design!