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Best Practice and How To

Data Businesses: Prepare Now For The Coming Market Disruption, Thanks To New Law

Recently signed into law, the Foundations for Evidence-Based Policymaking Act is going to have a big impact on the data business. It contains within it provisions to open up all non-sensitive databases, and make them easily available in machine-readable, non-proprietary formats. Russell Perkins explains.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

6 Most-Read How-To Articles

How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Adblocking, Advertising and Influencing

Happy Valentine's Day! In this week's edition of Five on Friday, we share highlights from Blockthrough/PageFair's 2020 adblocking report to see how adblocking is moving to mobile, YouTube's advertising revenue hits a staggering $15 billion in 2019, Content Marketing Institute schools us on what we need to know about vanity metrics, Canada warns brands and influencers to follow the rules, and Flipboard launches a subscription video service.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Red Hat Reports Subscription Revenue of $683 Million in Q4 FY2018

Last week Red Hat, Inc. (NYSE: RHT), an open source solutions provider, delivered strong results in its fourth quarter and year-end financials for fiscal year 2018 ended February 28, 2018. Total revenue for the fourth quarter was $772 million, a 23 percent increase over the same period last year. Subscription revenue for Q4 was $683 million, a 22 percent increase year-over-year. Year-end deferred revenue was $2.6 billion, a 25 percent increase.

Introduction to Selling Digital Subscriptions in the UK and Europe

The advantage to online content is that global distribution is logistically easier and far cheaper than any other medium. However, there are still laws, payment processing and marketing considerations to take into account when expanding into international markets. In this Laws & Regulations briefing, we discuss three factors critical to selling subscriptions in the UK and Europe -- Value Added Tax, Direct Debit and marketing differences. Plus, find out what laws and regulations may be changing that could affect your bottom line.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How To Select and Manage Your Processors

Choosing the right processor processing partners from a confusing multi-layered vendor ecosystem can be tricky. There are many things to consider like transaction fees, card types supported, recurring billing capabilities, and even currency support. Poor decision-making when it comes to issues such as terms of pricing, business fit, or processing capability, can each be a deep gash in any subscription businesses underbelly. Managing them once you have selected them is a commitement and effort to do it correctly. Paul Larsen explores all these issues in this 16-minute presentation.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Getting Your Product Out the Door: Feature Prioritization, Testing and Launch

This sixth-and-final article in our series Getting Your Product Out the Door: Feature Prioritization, Testing and Launch explores the tough decisions necessary when development bumps up against deadlines and you need to pare down to the essentials. Also detailed is what you can expect during product testing and what your responsibilities are as product owner. And, of course - launch!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Organic Search for Publishers: How People Find Your Content

In part three of Organic Search for Publishers, Kevin Novak continues this theme but specifically educates members on keywords and why they are important. As Kevin explains, smart editorial organizations understand how their users are finding them through longer and longer search queries and leveraging this information to create more traction with their SEO efforts and other marketing programs.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Box Fatigue: Myth or Reality?

The subscription box trend has been on the rise for seven or eight years, and the price of that success is saturation. There are more and more indie box companies, plus massive retailers such as Amazon have jumped on board. Have we reached peak box? Heres a look at the reporting and the data.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Amazon and Visa Face Off over Fees in the U.K.

VISA: Enhanced Billing Descriptors Now Optional

VISA's Enhanced Descriptor Rule is now optional. VISA merchant requirements for free trials, introductory or discounted offers that convert to regular pricing are still in effect.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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