Finding internal company datasets isnt easy, but as the concept of turning internal data into dollars gets more visibility, companies will start to actively look for potential licensees. Russell Perkins, Subscription Insider Guide to Data Strategy, urges publishers to stay alert for these opportunities and be prepared to move quickly because licensed internal company data could be the next data gold rush.
INSIDER Guide Russell Perkins reviews how businesses are applying farm data for their businesses and monetizing it many different ways.
Whats the future of Zagat? Russell Perkins believes the brand still has some life, and could be resuscitated.
In this weeks Five on Friday, well tell you more about LinkedIns new notifications tab and how it will help you streamline your use of the professional platform, Recurlys Dan Burkhart shares subscription success secrets with PYMNTS, a study by Pulp Strategy reveals that Twitter is the top non-traditional B2B marketing channel, we offer 8 (out of 48) project management tips from the Successful Project Managers blog, and LinkedIn publishes five top subscription jobs from well-known companies including Pandora, Microsoft and Tableau Software.
Netflix announced recently that its U.S. growth was lower than anticipated, due to the involuntary churn of customers from the re-issuance of credit cards to comply with the new EMV "chip card" standards. Subscription Insider spoke with Paul Larson of PLC to get his take on the story.
There are so many publicly-traded subscription companies that we want to cover each quarter, but there is never enough time to report on them all. In this round-up, we've chosen some of the companies we've covered in the past to update you on where they are now. In this particular round-up, we're including Activision Blizzard, Alarm.com, CBS Corporation, Etsy and IAC. IAC isn't a household name, but you'll recognize some of its 150 subsidiaries including Match.com, HomeAdvisors and Tinder. Next week, we'll cover five more subscription companies including Apple, Box, Onvia, SiriusXM and Tronc.
Before you head out for one of the last weekends of summer, weve got some great Five on Friday articles for you. Security Boulevard explains the costs of SaaS data loss, Chief Executive shares the sins of the customer experience, Shopify offers Instagram post ideas, CBS News reports how theaters are trying a three-screen approach to battle Netflix, and VentureBeat explores how blockchain fights ad blindness.
In this week's Five on Friday, Sitepoint shares three SaaS metrics that matter and how to improve them, PageFair identifies the demographics of people who are mostly likely to block ads, and Hubspot offers a character count guide for content marketing for blog posts, videos, tweets and more. Well also tell you about Huffington Posts redesign and new branding and how PayPal is succeeding in attracting new users and growing on mobile.
Just a few years ago, meal kits were the hot, new trend in food. A lot has changed since then. Blue Apron, the industry leader, lost more than 200,000 customers between September 2017 and September 2018. Theyve also seen their stock price tumble. Where have they gone wrong? And what can meal kit companies do to turn it around? What can we all learn from this experience? Well share our four big ideas for securing the future of meal kits.
Subscription and membership-based companies are springing up everywhere - some will succeed while some will fail. Dana Neuts takes a look at three companies that are taking a fresh look at subscriptions.