Happy March! It is hard to believe that March is already here. We hope that means spring is just around the corner. While we wait to see if the groundhog was right, Variety explains why they believe subscriptions are the future of gaming, Broadcast Now tells us why Netflix is the SVOD to beat, The Spoon explores the future of third-party food delivery (hint: subscriptions), digital advertising is bigger than TV and print advertising, and Recode breaks down Apples rationale in asking news publishers for half their Apple News revenue - it wants to save journalism.
How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.
What are the 6 takeaways for subscription businesses from Pew's State of the Media 2015? Network and local news viewership is up, cable news and newspapers' numbers are down, and mobile visitors are overtaking desktop users. Pew Research Center also reports our news consumption habits are changing, being impacted by social media and mobile devices. In fact, 48% of web users surveyed say they get news about government and politics from Facebook, second only to local TV!
Before you head out for the three-day weekend, check out this weeks edition of Five on Friday. Disqus explores why readers pay for news, Ad Week explains ways media companies can use native advertising to their advantage, a consumer watchdog group in the U.K. is monitoring social influencers who may not be disclosing paid promotions, YouTube is being strategic about its premium content and Shigeru Miyamoto urges game developers to embrace subscription-based services.
While the federal government was taking a break, the subscription industry continued on, serving businesses and consumers alike. In this weeks Five on Friday, we share highlights, including the launch of the Clutch Subscription Platform for the automotive industry, tips to help subscription companies up their commerce game, Googles $57 million fine for GDPR violations, how to know if your company is ready for an IPO, and payment technology startup Stripe raises $100 Million.
Five on Friday, Mar. 13, 2020: publishers bring down paywalls for coronavirus, Seattle Magazine returns to local ownership and five ways to use lead magnets.
This week Super Tuesday, tornadoes and the coronavirus dominated headlines, all of which impacted subscriptions in some way, whether through news coverage or an impact on news advertising. In Five on Friday, we share The New York Times' belief that panic and uncertainty about the coronavirus will impact its digital ad sales. We've also got features on Walmart's bid to compete with Amazon Prime with its own delivery service, Rent the Runway's new "2 Swap" subscription tier, customer retention strategies to try now, and top subscription jobs.
In this weeks Five on Friday, Business Insider shares stellar career advice from Microsoft CEO Satya Nadella in one sentence, Marketing Profs gives seven tips for building a killer email list, Entrepreneur magazine offers 9 SEO tips to help you rank in Google, and Vindicia provides three great tips to help you focus your online marketing and eliminate subscription churn. Also this week, weve scouted out some top subscription jobs if youre looking for your next opportunity!
In this weeks Five on Friday, weve got tips for successful SaaS onboarding from Forbes, an update from Engadget on Volvos mobile bet to push its car subscription service, insight from Marketing Week on how Dollar Shave Club is adjusting its business model due to slowing growth of subscriptions, Sony-owned Funimations separation from Crunchyroll and VRV, and everyones favorite feature - top subscription jobs from Disney, Birchbox, Amazon and more.
In this weeks Five on Friday, ABC explores why more businesses are adopting the business model, The Guardian sets an ambitious goal to reach 2 million subscribers by 2022, PC Mag takes a look at the factors consumers consider when choosing a streaming video on demand service, CBS proceeds cautiously as it slowly rolls out CBS All Access internationally, and Hubspot shares top tips for creating SEO-friendly landing pages from Hubspot.