Napster relaunches as a subscription, Amazon abandons its roots, and The Sun drops its paywall. Get those headlines as well as news on short-form subscriptions, content paywalls, millennial women, streaming music, ad blocking, brick and mortar stores and more.
Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT® test preparation, the newest CliffsNotes guides will be subscription-based and available on desktop and mobile devices using the BenchPrep platform. Days before the announcement, HMH reported a $28 million loss for the third quarter of the year.
Amazon is riding high on the success of its first ever Prime Day, celebrating its 20th year in business. Amazon's triumph may be short-lived, however, says the New York Times. At the request of the Authors Guild, the American Booksellers Association, the Association of Authors' Representatives and Authors United, the U.S. Department of Justice is investigating Amazon for possible antitrust violations. According to The Times, Douglas Preston, a Hachette writer who leads Authors United, started the…
Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.
Ebook start-up Oyster crumbles under the pressure, new services bring consumers new tools via subscription, and stalwart Esquire finds a new way to make money on old content. Those headlines and more are right here: Google Eats Oyster as Online Book Startups Succumb to Giants Mashable 3D Print Comes Right to Your Door with New Subscription Service 3DPrint.com MathCrunch's New Monthly Subscription Helps You Learn Math on the Go VentureBeat Esquire Magazine Publishes 82 Years of Archives Online: 6 Lessons for Subscription…
Phishing scams, new focuses and fury dominate the subscription headlines this week: phishing hackers are targeting PayPal accounts, Politico has a new FDA-focused subscription that will cost as much as $75,000 a year, and angry HP customers take to Twitter to rant about HP demanding people sign up for monthly ink subscriptions. Also, Apple is looking at acquiring MGM, BBC will be making cuts as it shifts its focus to digital news, and Penguin Random House pulls certain titles from their unlimited-reading subscription service.
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Last week Macmillan announced that it would double its ebook offerings on Oyster and Scribd, adding about 1,000 titles to each ebook subscription service, says Digital Book World. The additions include titles of popular back-list fiction as well as nonfiction ebooks, including titles from well-known authors like Rachel Cusk, John McPhee, Grace Paley and Robert Jordan, reports Digital Trends. The expansion will not, however, include Macmillan's new releases. This news comes just six months after Macmillan's…
Epic!, a digital book subscription for children, has raised $8 million in Series C funding, led by Reach Capital. This latest funding round brings the total raised to date to $21.4 million in venture capital. Other investors who contributed to the funding round include TransLink Capital, Rakuten Ventures, Menlo Ventures, WI Harper, Brighteye Ventures and Innovation Endeavors. According to the announcement, the company will use the new funding to boost its growth, expand its team and build out its platform for school and home use.
Ad-blockers, mobile usage, video content and "no more comments" are all in the subscription news headlines this week. In addition, Scribd announces big changes, Zuckerburg predicts that video will take over other content formats, and the New York Times considers banning ad blocking readers. Other subscription headlines feature STAT, Motor Trend and Tribune Publishing.