Earlier this week, The New York Times and Scribd announced they were teaming up to provide readers with what they're calling the "ultimate subscription bundle." For $12.99 a month, subscribers get unlimited digital access to NYTimes.com, The New York Times Digital Archive and the The Times' app, as well as access to Scribd's library of more than 1 million books, audiobooks, articles, news and magazines. The subscription is available to new subscribers only, and the monthly subscription fee begins after a 30-day free trial. There is no long-term commitment, and subscribers can cancel at any time.
Last week, educational publisher Cengage announced that it had settled a lawsuit filed by textbook authors David Knox and Caroline Schact over a dispute alleging that Cengage's new unlimited subscription service will dramatically reduce their textbook sales and royalties. The authors were also concerned that there was not an appropriate audit mechanism in place to understand royalty payments under the new compensation system. Knox and Schacht sought class action status for their claim, filed in the Southern District of New York in May. The settlement amount was not disclosed.
Didn't get to all those summer beach reads? Walmart's got you covered with its new eBook service called Walmart eBooks. This Wednesday, Walmart announced its partnership with Rakuten Kobo, a Canadian eBook and audiobook company. Walmart eBooks will give readers access to more than 6 million titles, as well as an audiobook subscription service. For a monthly subscription fee of $9.99, book lovers get one free audiobook per month.
Last week, Kaplan Test Prep and Cengage announced a new partnership, bringing free test prep and live academic support to Cengage Unlimited subscribers. At the outset of the partnership, the test prep offerings include GRE, GMAT, LSAT, MCAT, DAT and Praxis. In addition, Cengage Unlimited subscribers will get free access to Kaplan's HelpSuite, giving them academic support for physics, chemistry and organic chemistry.
In May, two authors filed a lawsuit against textbook publisher Cengage, saying the new Cengage Unlimited subscription service will cost the authors significant sales and royalty revenue. Authors David Knox and Caroline Schact are seeking class action status in U.S. District Court in the Southern District of New York. Cengage's lawyers have finally responded to the lawsuit, reports Publishers Weekly. The lawyers say there is no reason to believe that the authors' income will substantially decline.
Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.
How do Millennials spend their time online? This Subscription Insider STATPACK has been compiled to provide statistical information about internet usage among Millennials in the United States and highlights the most popular online activities, social media, mobile app usage and online shopping.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 81-page PowerPoint with 35 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on internet usage of millennials in the United States.
In an on-again, off-again romance with its readers, Scribd has adjusted its subscription model yet again. This time it returns to its original premise - unlimited reading for a flat monthly fee. Effectively immediately, Scribd subscribers can enjoy an unlimited number of books, audiobooks, news, magazines, documents and sheet music for $8.99 a month, following a 30-day free trial. But there's one small catch: "restrictions on some titles may apply." To find out what Scribd means by that, you have to read the tiny print in the Scribd Paid Access End User License Agreement.
If you operate a subscription or membership business - regardless of subscription vertical, industry, consumer focus, or transaction volume - your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
Education and technology company Cengage is hopping on the subscription bandwagon with Cengage Unlimited, providing college students with unlimited, all-you-can-learn, on demand access to educational materials. Launching in the summer of 2018, the digital subscription gives students access to a library of more than 20,000 eBooks and 2,300 digital learning products across 70 disciplines and more than 675 courses, plus online homework and study tools, for $119.99 per semester.