Subscription Insider announced today its Call for Speakers for Subscription Show 2019. Subscription Show 2019, an industry conference focused on the business of subscriptions, will be hosted at the Seaport World Trade Center in Boston, MA, Nov. 4-6, 2019. Subscription Insider will be accepting speaker proposals through February 1, 2019.
Psychotherapy.net Garners Seven Figures with Innovative Video Streaming for Professional Development
Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.
Shopify merchants had an incredible Black Friday Cyber Monday (BCFM) shopping weekend, with more than 600,000 sellers from 175 countries generating more than $1.5 billion in sales. Among the highlights was the move to mobile shopping. Sixty-six percent of Shopify sales during BCFM occurred on mobile devices, compared to 34 percent shopping on desktops. Shopify said part of this was due to responsive themes and a variety of mobile-friendly payment options including Shopify Pay, Google Pay and Apple Pay.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.In this STATPACK, we examine digital search advertising in the U.S. with 13 charts and graphs that look at digital search advertising by format, device, and industry as well as revenue and country comparisons.
Christmas came early for former subscribers of UrthBox snack boxes. Earlier this month, the Federal Trade Commission mailed 2,221 refund checks totaling more than $84,000 in refunds to customers who were misled by a free trial offer. The customers thought they were signing up for a free snack box after paying a nominal shipping and handling fee but, instead, UrthBox signed them for a six-month subscription if they didnt opt out in time.
The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes how a group of consumers thought replacement home windows purporting to provide "up to 47%" savings in energy costs would provide that much for all or most buyers. The FTC has also been cracking down…
Considering Twitter as part of your marketing plan? This Subscription Insider STATPACK provides statistical information about Twitter marketing and advertising worldwide. It looks at Twitter marketing and examines revenues, audiences, followers, demographics, how digital marketers are leveraging Twitter, its effectiveness, top brands using the platform and much more. Download the 91-page PowerPoint with 39 charts and graphs (with five embedded excel charts) to access all the data.
The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC has filed yet another enforcement action reminding sellers that ratings which are the product of buying and selling between the "independent" review site and companies willing to pay for better play, or from employees acting on instructions to stuff the ballot box with five-star ratings are not objective and violate
In part one of Organic Search for Publishers, Kevin Novak walks through the basics of what organic search is and more importantly, why organic search is still relevant in the age of social media. If you are not achieving 55% to 75% of inbound traffic from organic, you are underperforming. The new reality of organic search is that you must accommodate and deliver engaging content that is easily discoverable. In Organic Search for Publishers: Understanding the Basics, you will learn how people search for information and how they find and engage with your content. In addition, you will understand the key signals a search engine uses to determine if your content is presented to someone doing a search.
Before you head out for the holidays, check out this weeks Five on Friday, featuring the best-selling iOS apps of 2019, top subscription jobs from LinkedIn, features merchants are using to increase subscription conversions, the Better Business Bureaus investigation into subscription traps, and a new study which predicts that streaming video revenue will surpass box office revenue next year. Happy Holidays from the Subscription Insider family!