Get the Payment Trends report form Worldpay. Here, we explore the people, places, and payments technologies that are - and are soon to become - pathways to the future of commerce.

New (Free) Training Video for Newspaper Execs: How to Grow Paywall Sales by 25-150%

We've just posted an on-demand video version of our training webinar for newspaper industry execs. Thanks to support from the Newspaper Association of America (the NAA), this video is free to access. It's about 50-minutes long and includes lots of examples of real-life newspaper paywalls along with specific research-based rules on how to fix them. The surprising thing to the NAA was just how many newspaper execs showed up for the live webinar when it was…

Stats: Which Homepage Style Works Best for Membership Sites & Subscription Sites?

We're in the midst of designing a new homepage for Subscription Site Insider's main site and just like always, finalizing a wireframe is AGONIZING. I want to put everything plus the kitchen sink on there, and I want it all above the fold! Which is stupid because clutter confuses instead of converting, and the tiny type you'd need to shove more content in a small space is completely unreadable.How do other membership site and subscription…

Classmates Launches New Email Newsletter for More Prospect Touches With Less Annoyance

Sophisticated online subscription marketers, Classmates has an ongoing series of emails that go out its membership offer abandoners -- visitors who got part-way through the steps of signing up for a membership but abandoned when asked for a credit card number. (Note: our Insider's Marketing Samples Library has several examples of email series sent to abandons by various subscription site marketers.) Classmates sends its emails several times a week -- up to months after a consumer has…

Print Subscription Marketers Seeing ~35% Conversions on Trials Marketed Online

In a discussion over at LinkedIn's Circulation Network Group, a networking group of mainly print publication circulation marketers, the question came up, "What are your conversion rates for trial issues marketed online?" Print newspapers, newsletters and magazines all now fairly routinely offer a trial print subscription online. However, most don't require a credit card number for a trial -- instead they rely on heavy follow-up marketing to close the deal and "convert" the trial to a…

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