Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting many new companies to the subscription economy. Jesus Luzardo walks through five common mistakes you will want to avoid when expanding or switching to a subscription business model
Five on Friday, Mar. 13, 2020: publishers bring down paywalls for coronavirus, Seattle Magazine returns to local ownership and five ways to use lead magnets.
The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC has filed yet another enforcement action reminding sellers that ratings which are the product of buying and selling between the "independent" review site and companies willing to pay for better play, or from employees acting on instructions to stuff the ballot box with five-star ratings are not objective and violate
Tracks, tiers and textbooks top the subscription news headlines this week. Cengage launches a $69.99-per-semester subscription tier for students who cant afford or dont need Cengage Unlimited; SoundCloud, now boasting more than 200 million tracks, hits revenue over $200 million; and The Daily Telegraph ditches circulation audits to focus on subscribers first. Also this week, Chase offers DoorDashs DashPass as an incentive to credit card customers, Noom quadruples revenue (again), and Luminary drops its price to lure more content and subscribers.
Christmas came early for former subscribers of UrthBox snack boxes. Earlier this month, the Federal Trade Commission mailed 2,221 refund checks totaling more than $84,000 in refunds to customers who were misled by a free trial offer. The customers thought they were signing up for a free snack box after paying a nominal shipping and handling fee but, instead, UrthBox signed them for a six-month subscription if they didnt opt out in time.
Looking back at 2019, we covered hundreds of subscription launches, mergers, subscription closures, financial triumphs and disasters, and much more. In this week's Five on Friday, we're going to take a look at the top five subscription stories of the year. Disney+ lands the mouse some serious cheddar, Apple tries to strike gold with subscriptions but doesn't find it, MoviePass finally fizzles out, broke and embarrassed, the government goes after subscription scams, and the GateHouse/Gannett merger creates a newspaper powerhouse that will be hard to compete with in the next decade.
Only 1% of start-ups effectively grow into a medium- or large-sized business. If your company is not prepared to scale from start-up to beyond, your business will not achieve its true potential. In this on-demand video, Kathy Greenler Sexton, CEO of Subscription Insider and Raj Sabhlok, President of Zoho discuss key issues, trends and tactics for successfully scaling your subscription business.
Amazon isnt the only subscription company hoping to reach a new generation of potential customers. Spotify just launched Spotify Kids, a standalone premium app designed specifically for kids ages 3 and older and their families. The new app includes a family-friendly curated group of playlists with music and stories from favorite TV shows, movies and plays - think Disney, Nickelodeon, Discovery Kids, Universal Pictures and BookBeat.
Three breakfast keynotes. A grand keynote and a lunch keynote. Six breakout periods with five track sessions for each breakout. Plus networking and product demos. Event organizers made sure that attendees were plenty busy on the second day of the first-ever Subscription Show, held Nov. 4-6 at Bostons World Trade Center conference venue.
On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here's the recap.