How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits
Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates.
Since its launch in March 2009, Ann Farrell's executive coaching membership site has made money for her, indeed, but she mainly uses it to nurture leads for offline coaching services. Most of her six-digit income comes from offline coaching gigs at corporations.
Founded in 1970, Cabot Heritage Corporation proves a family-owned publishing company with fewer than 30 employees doesn't have to be limited by tradition or staff size to keep aggressively evolving. Currently 100% of the company's marketing is online, and they're continually testing tactics such as video, pricing offers, and online quizzes.
The recession has impacted Chartwell, a research publisher to the utilities market, perhaps less than other firms, especially when it comes to renewals. They are lucky that their niche has remained strong, but more than that, they have a great pricing model, multiple revenue streams, and solid sales tactics. If you sell group subscriptions, you may find several ideas in this exclusive Case Study that could apply to you.
Enthusiast Site Uses Forums (and Some Well-Thought-Out Marketing Tactics) to Keep Subscribers On-Board...
Artistic Threadworks proves that a mom-and-pop site can beat the big boys. Typical consumer sites get an average subscription lifetime of about six-to-eight months, but clients of Artistic Threadworks keep paying for an average of 30 months!
Reason Magazine -- a print magazine -- was one of the very first subscription periodicals to sell itself on Kindle, and it's still one of the top 20 bestsellers in the Kindle Magazine Store. Discover how the process works operationally, and how Amazon Kindle sales stack up against electronic edition sales of the same title.
TheLadders' Michael McCurdy tells SSI about thriving in a saturated market, predictability models, and why "Bill Me Later" didn't work for them.
Solo Entrepreneur Launches Video Tutorial Membership Site for Consumers Interested in Alternative Health
Sandra Olson, founder of Budwig Videos, tells SSI about the power of practical information, how to succeed in a very small niche, and lessons learned about video marketing.
TradeTheMarkets co-founder John Carter on an honest approach, when and why to add personnel, and multiple revenue streams; his subscribers spend an average of $1,000 within six months of signing up--do yours?
Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.