The Four Basic Secrets to Leveraging Your Numbers will outline a few fundamental secrets to building a reporting infrastructure that you can really leverage. There are four in all: Have a clear, actionable purpose behind every metric;To think like a marketer, obsess about drivers -- not total numbers;Benchmark your marketing drivers in these three ways; and,Align marketing, finance and operations metrics at the outset.
There has been a recurring theme over the past 12 months as major retailers across the U.S. are continually hit with malware attacks to their POS systems, compromising tens of millions of credit and debit cards, costing consumers and the industry hundreds of millions of dollars. Paul Larsen gives us an overview of EMV.
It's no secret that the most important thing you can do as a subscription merchant is keep your paying customers happy and coming back for more - keep them renewing, that is! That's why customer retention is the lifeblood of online subscription sales and should be at the top of the list for any business operating in this space. The Renewal & Retention Checklist has been one of our most popular features since we first published it in 2010. It's based on the findings of our Subscription Retention Handbook, which is a must-read for anyone operating in the online subscription economy. For our 2015 update, our industry experts have offered their updates. If you haven't yet reviewed the checklist for your site, we recommend you do so now!
Just as the dust was beginning to settle from last year's massive data breach at Target stores that exposed about 40M credit and debit cards, the industry is reeling from an even larger breach. Home Depot stores have confirmed that about 56M payment cards have been exposed through an attack on their POS system during April-September 2014. The Home Depot credit card breach has, according to Home Depot, only affected customers who purchased in-store and not those who purchased online.
We have seen the impact of the breach in the form of an increase in certain declines that indicate a closed account or potentially fraudulent activity. When viewing data from Paul Larsen Consulting merchants in aggregate, for a mix of credit and debit cards, the rate of Invalid Account Number declines more than doubled over the same time prior year, from just over 9% to 19%. Also on the rise were restricted card and pick up card declines.
With the recent spate of data breaches at major retailers, exposing credit card and personal information for an estimated 110 million Americans, the payments sphere is in a whirlwind of activity.Card not present merchants are already feeling the impacts, and a change or review in best practices and current processes is certainly a good idea. So, what can a CNP merchant expect?
When you're conducting online surveys, whether it's for market research, customer satisfaction polls or other ends, there are a number of best practices that can help boost your response rate and produce more dependable findings. In this How-To, we outline what you need to keep in mind, from survey creation to dissemination to data collection -- all with an eye on making analysis easy. Discover 10 best practices to creating useful surveys, the 3 types of questions to use, and 6 tactics for boosting your response rate.
Did you know that US companies are responsible for collecting and remitting VAT payments to any consumer subscribers in Europe -- even if you're selling digital content? Find out how much you owe and how to set up the most effective system to remit this online sales tax.
If you're using behavioral targeting or interest-based advertising, you'll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this on-demand video, Genie Barton (VP and Director of the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus) presents a clear and concise explanation of how you can be in compliance -- from including the right language and opt-out procedures to why transparency helps marketers in the long run.
The advantage to online content is that global distribution is logistically easier and far cheaper than any other medium. However, there are still laws, payment processing and marketing considerations to take into account when expanding into international markets. In this Laws & Regulations briefing, we discuss three factors critical to selling subscriptions in the UK and Europe -- Value Added Tax, Direct Debit and marketing differences. Plus, find out what laws and regulations may be changing that could affect your bottom line.