Regulation of automatically renewing contracts is continuing at the state level with Washington DC. The law which originally passed in March of 2019 has now been funded and will take effect in October 2020. The Automatic Renewal Protections Act of 2019 now stipulates new requirements, including a second opt-in for contracts that include a free trial before charging the consumer for the automatically renewing paid term. Lisa B. Dubrow, Esq explains.
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates to others involved in the product development process and how to work effectively with IT.
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers. Here are 25 tactics to use to maximize the conversion rate on your subscription trial offers.
The FTC has updated its guidelines and FAQs on Influencer testimonials and endorsements, after settling a case and sending warning letters to companies. Lisa B. Dubrow, Esq, Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains the updated Influencer Marketing guidelines that companies need to adhere to.
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out -- your policy may inadvertently violate the National Labor Relations Board Act (NLRB Act), which prohibits employers from restricting employees protected concerted activity. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation, walks through recommendations to help you stay on the right side of the law and discusses two recent cases involving Chipotle and Machinima, specifically related to corporate social media policy.
Sales tax for U.S. subscription and paid content sites can be a nightmare. Our handy guide includes an info table by U.S. state, vendor recommendations, a case study on relevant New York sales taxes, and a must-read overview of how to figure out where you have a "business nexus" and how taxes can vary by city (not just state!)
Change can be hard…especially when it involves payment processing and integrated SaaS systems. But changing your payment processor could make a big difference to your bottom line. In this How-To article, we help you decide if (and when) you should change payment processors, what to look for in your new processor, and how to plan for the transition. Plus, find out why many of you have been stymied when inquiring about Account Updater!
Does your subscription site get a lot of word-of-mouth referrals? Then you'll want to check out this clever trick by Dropbox, which keeps the momentum from its refer-a-friend campaign going!
The FTC has acknowledged that food delivery services can be a convenience for people with busy lives and that a free trial offer can help people decide which service they want to use. But subscription service providers also need to comply with ROSCA and other state and federal laws.