Subscription Insider announced today its Call for Speakers for Subscription Show 2019. Subscription Show 2019, an industry conference focused on the business of subscriptions, will be hosted at the Seaport World Trade Center in Boston, MA, Nov. 4-6, 2019. Subscription Insider will be accepting speaker proposals through February 1, 2019.
Recently signed into law, the Foundations for Evidence-Based Policymaking Act is going to have a big impact on the data business. It contains within it provisions to open up all non-sensitive databases, and make them easily available in machine-readable, non-proprietary formats. Russell Perkins explains.
If you're worried that an email blast to your list on behalf of a third party will increase unsubscribes, then here's an original solution.
The new VT law which had a pending amendment that would have deleted the requirement to affirmatively opt-in to the automatic renewal of a contract did not get through the Senate in this last session. Since the legislature is now out of session the new law stands as is and goes into effect on July 1, 2019. This law applies to both individuals (B2C) and businesses (B2B) where the initial term is one year or more that automatically renews for subsequent terms that are longer than one month.
This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors. Your service providers and vendors performance can have a direct impact on your own success -- they are an extension of your brand and business, so you need to choose wisely and manage them well.
There is a new law enacted in Washington D.C. which will place new restrictions on businesses that sell goods or services to consumers pursuant to a contract that automatically renews. The proposed law is called the Structured Settlements and Automatic Renewal Protections Act of 2018. Lisa B. Dubrow, Esq. explains.
Recommendation engines -- also called paid discovery -- are making it easier for online publishers to target audiences who have already expressed some interest in a topic. In this How-To, we explain the three types of recommendation engines out there, list five reasons you'd want to use them, and warn you about the four possible problems subscription sites can have with them. Plus, we've created a super handy comparative table of the three major vendors in this space -- Outbrain, nRelate and Taboola. This How-To is equally relevant to B2B and B2C sites, as well as text-heavy and video content, so discover how you can boost traffic to your site by up to 12% today!
Just as businesses are grabbling with the requirements of Californias new privacy law (CCPA), now Nevada has amended its own privacy law also granting consumers the right to opt out the sale of their personal information. The new law goes into effect on October 1, 2019 - 3 months before CCPA.
The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking a user across multiple devices. For advertisers, this type of tracking is an effective means to raise conversion rates, save purchase cart abandonment, or even raise engagement. Lisa B. Dubrow, Esq, walks through the report and offer five tips for digital media companies to help follow FTC guidance.
Last week Lisa B. Dubrow, Esq. reported on anticipated new rules to be issued by Mastercard based on an announcement Mastercard made on January 16th, modified on the following day. There were still outstanding questions. Today's update further clarifies the Mastercard announcement including what types of companies these rules impact and when they go into effect.