Whether you like it or not, Pinterest is exploding, which means it can drive huge amounts of traffic to your site as well as corrupt your paywall. This how-to gives you three easy ways to protect your brand and premium content while using Pinterest to increase site traffic and search rankings. In addition, subscription and membership sites interested in marketing through Pinterest will learn what five steps they need to implement. Plus, learn what makes a great "pin," with creative samples from B2C and B2B sites!
LinkedIn Today can drive you tons of traffic -- for free. But it takes more than just adding a "share" icon to your site. Discover more about the algorithm that makes some stories shoot to the top of LinkedIn Today headline results, and learn 9 specific steps you should implement to optimize your content for LinkedIn Today and get your content the attention it deserves…
Looking to repurpose your paywalled content and drive traffic to your site? White papers and PDF downloads can easily be uploaded to Google Books and then indexed on Google Search, which will also increase your SEO rankings. But you may want to opt to sell your PDFs through your own site than through the Google Books Storefront. Read on to find out how your subscription or paywall site can use the Google Books platform to your advantage.
Sales tax for U.S. subscription and paid content sites can be a nightmare. Our handy guide includes an info table by U.S. state, vendor recommendations, a case study on relevant New York sales taxes, and a must-read overview of how to figure out where you have a "business nexus" and how taxes can vary by city (not just state!)
SEO is not enough to get you onto Google News, a must-have marketing tactic for any news-worthy site. This How-to will help you determine if your content is suitable for Google News and if so, how to prepare your website, submit it for approval, and then rise in the rankings.
Awards can be a powerful tool to drive traffic, revenue, and member retention. But it takes planning and foresight. In this quick how-to report, Subscription Site Insider walks you through setting strategy, soliciting entries, the judging process, and promoting winners, as well as selling sponsorships. Includes 15 hands-on tips from a publisher who's launched many successful awards programs.