I would like to bring to your attention a bill pending in California regarding automatically renewing offers which has already passed unanimously in committee and is on its way to a to full house chamber vote. California already requires full disclosure of the offer terms and an explanation of the full price that a consumer […]
Source: Kia Motors Last week, subscription management platform Zuora, Inc. announced that it has partnered with Kia Motors to offer UVO link, a suite of...
The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC has filed yet another enforcement action reminding sellers that ratings which are the product of buying and selling between the "independent" review site and companies willing to pay for better play, or from employees acting on instructions to stuff the ballot box with five-star ratings are not objective and violate
VISA will be releasing FAQs focused on promotional and trial offers in February. Lisa B. Dubrow, Esq. outlines what to expect.
Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to look for ways to improve satisfaction and adjust the value equation.
VISA has issued new rules concerning the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory or promotional offers that convert to paid programs. Lisa B. Dubrow, Esq. explains these changes that go into effect on April 18, 2020.
On October 19, 2019 VISA published an updated version of its Product and Service Rules that will impact the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory offers that convert to paid programs for both digital and physical goods and services. These changes go into effect on April 18, 2020. Here are the changes recurring merchants. need to understand.
The FTC is seeking consumer input on subscription and recurring free-trial offers requiring credit cards that automatically get charged at the end of the trial. Lisa B. Dubrow, Esq. explains.
In a cautionary lesson for subscription businesses leveraging influencers, an advertising campaign on Instagram came to the attention of the Better Business Bureau (BBB) who found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).
Regulation of automatically renewing contracts is continuing at the state level with Washington DC. The law which originally passed in March of 2019 has now been funded and will take effect in October 2020. The Automatic Renewal Protections Act of 2019 now stipulates new requirements, including a second opt-in for contracts that include a free trial before charging the consumer for the automatically renewing paid term. Lisa B. Dubrow, Esq explains.