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Audience Demand Generation

Subscription Box Registration Pages

The sustained popularity of subscription box services shows the efficacy of the subscription model alongside a market that surprisingly exists for boxes of niche products. Since every box company sells a unique product in their own each registration process is different -- so we took a look at how some of the most popular subscription boxes are registering their subscribers.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Leveraging Facebook for Paid Content

Discover how you can use Facebook to drive traffic to your site, capture emails, re-target unsubscribed customers, and sell digital content in this 20-minute tactic-filled video, hosted by Subscription Site Insider Editor Minal Bopaiah. This is a must-watch for any B2C site, and B2B sites will pick up a few great tips, too. Covers best practices for posting, custom tabs, Power Editor, Graph Search and useful Facebook APIs.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Understand how to identify and leverage personality types and behaviors Audience Engagement Tactics

Your customers (subscribers, members, and constituencies) are fragmenting in the marketplace as they have changed their preferences for how they engage with companies and brands. They seek out products and services that speak to them and meet their specialty needs. They want to engage and have relationships with brands and companies and create affinity in communities with others like them.Kevin Novak explores changes in customer needs and wants, and given this, the tactics you need to further engage and grow your target audience.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

10 Great Holiday Offers from Top Subscription Sites

The Christmas holiday is just days away, and consumers are running out of time to shop. Savvy subscription sites are taking advantage of shoppers' anxiety and the Internet's immediate delivery for digital goods by creating great holiday offers. Here are some of our favorites from top subscription sites that may prove inspirational for Holiday and New Year's offers on your subscription site. Wall Street Journal - Newsies and friends who like to be in the know…

LinkedIn Engages Existing Subscribers the WRONG Way (But Not a Bad Cross-Sell Example)

At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it's a better example of a cross-sell campaign and a retention campaign you should avoid...
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Top 4 Challenges Specialized Information Publishers Face and How Many Overcome Them

Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, asked the heads of several specialized information publishers to talk about their biggest challenges in growing their subscription publishing businesses. You will find some of these challenges to be consistent across the subscription industry as a whole, and you will learn how these leaders are tackling those challenges.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Analytics: The New Reality of Content

Content engagement drives subscriber acquisition, and content engagement is driven by your analytics. Segmenting your audience and learning what appeals to certain prospects is key to making "tire kickers" into subscribers.

Apple Reports Record Revenue and Earnings for Q1 FY 2018

Last month Apple (NASDAQ: AAPL) reported record revenue and earnings for its fiscal 2018 first quarter for the period ended December 30, 2017. The company posted quarterly revenue of $88.3 billion, a 13 percent increase year-over-year, an all-time record for the tech giant, and slightly than its previous guidance. International sales represented 65 percent of the company's revenue for the quarter. Earnings per diluted share for the quarter were $3.89 per share, an increase of 16 percent, also a record for the company.

Amdocs Acquires 3 Firms Including Subscription Billing Firm Vindicia

Earlier this week Amdocs (NASDAQ: DOX), a customer experience solutions provider, announced the acquisition of three privately-held companies - Vindicia, a subscription billing firm; Brite:Bill, a billing communications platform; and Pontis, a digital customer engagement specialist - for $260 million in cash. The acquisitions are in line with Amdocs' digital strategy and will help them become a market leader in providing digital solutions to their customers.

Canada’s Rogers Media to Bundle Digital Magazines in Tablet App Subscription

Canadian conglomerate Rogers Media is launching a new tablet app that would allow readers to access a plethora of monthly or weekly digital magazines for one monthly price. More than 100 magazines will be available through Next Issue Canada app, including American titles such as Rolling Stone and The New Yorker. The app is uniquely priced according to publication frequency, i.e., for $9.99 a month, subscribers get access to all monthly titles, and for $14.99 a month,…

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