Get the Payment Trends report form Worldpay. Here, we explore the people, places, and payments technologies that are - and are soon to become - pathways to the future of commerce.

How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates...

Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers' jobs easier. See how adding video overviews of the content doubled the online conversion rate, and how a multi-track email nurturing program helped the inside sales team reduce the number of dials-to-sales by half.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Why You Need Multiple Marketing Touches … Before They Visit Your Subscription Site

Most subscription site marketers realize they can't always convert visitors to paid content offers right away on the first visit. That's why free offers such as email opt-ins, free offers, and cart abandon marketing programs are so important to the mix. Your site catches everyone possible with a soft offer and then you can use email or other formats to follow-up later until the prospect at last converts (or not.) The problem that I think many…

B2B Executive Coaching Expert Leverages Membership Site to Grow Her Offline Coaching Business

Since its launch in March 2009, Ann Farrell's executive coaching membership site has made money for her, indeed, but she mainly uses it to nurture leads for offline coaching services. Most of her six-digit income comes from offline coaching gigs at corporations.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Family-owned Investment Newsletter Publisher Moves to 100% Online Marketing With Aggressive Testing

Founded in 1970, Cabot Heritage Corporation proves a family-owned publishing company with fewer than 30 employees doesn't have to be limited by tradition or staff size to keep aggressively evolving. Currently 100% of the company's marketing is online, and they're continually testing tactics such as video, pricing offers, and online quizzes.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

A/B Testing Case Studies of Subscription & Membership Sites

See creative samples and results data from seven A/B tests conducted by subscription and membership Web sites including a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition site, and an online club for military vets. The average test increased response rates by 25%. You'll see what worked, and what did not. Also includes basic testing guidelines and names of low-cost testing tools.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Enthusiast Site Uses Forums (and Some Well-Thought-Out Marketing Tactics) to Keep Subscribers On-Board...

Artistic Threadworks proves that a mom-and-pop site can beat the big boys. Typical consumer sites get an average subscription lifetime of about six-to-eight months, but clients of Artistic Threadworks keep paying for an average of 30 months!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Solo Entrepreneur Launches Video Tutorial Membership Site for Consumers Interested in Alternative Health

Sandra Olson, founder of Budwig Videos, tells SSI about the power of practical information, how to succeed in a very small niche, and lessons learned about video marketing.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a...

Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

ECard Holiday Card Campaigns – Great Word of Mouth Traffic Drivers

According to this story in MarketingVox, OfficeMax and Intel are both launching ecard campaigns to drive extra traffic during the holidays. Although, subscription sites such as AmericanGreetings.com have built multi-million dollar businesses around paid ecards, chances are most subscription sites will use ecards as a traffic driver. In the past, ad-supported sites such as ChristianityToday.com and Canadian portal Sympatico.ca have successfully used ecards for traffic driving. So, why shouldn't membership and subscription sites try them as…

Affiliate Marketers Aren’t Impressed With Long-Lived Cookies

Data from Shawn Collins 2009 AffStat Affiliate Marketing Study (available as a free 40 page report here) shows most affiliates don't care about your super-duper-365-day-cookie. They know cookies get wiped or overwritten. 55% are fine with a 30-day cookie or less. The vast majority of the remainder are cool with a 90-day cookie. So what do affiliates really want? direct deposit - 62% of them really want it, not a check please! landing pages that convert better, 80% watch…

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