In a cautionary lesson for subscription businesses leveraging influencers, an advertising campaign on Instagram came to the attention of the Better Business Bureau (BBB) who found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Yogi Influencers Caught In A Bind

In a cautionary lesson for subscription businesses leveraging influencers, an advertising campaign on Instagram came to the attention of the Better Business Bureau (BBB) who found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Compete’s Deadline-Driven Offer

Compete.com emailed prospects with this limited time offer, that does somethings right and others..meh.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

State of Ad Blocking 2016: What Publishers Need to Know

As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Rezonence’s FreeWall Offers Publishers an Alternative Monetization Strategy

In this age of diminishing advertising revenue, ad blockers, ad fraud, ad blindness and bots, online publishers are searching for solutions. One of them may lie with FreeWall, a monetization strategy from Rezonance that is just beginning to catch on with publishers. Dana Neuts takes a look at their early success.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Save Yourself Stress, Time, Energy, and Money in Your Membership Business

Have you ever felt like something is missing in your membership business? For some reason, you cant see the trees for the forest, but youre not sure why. You get overwhelmed, clients are displeased, and your business is staying afloat rather than moving in the right direction. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through 7 systems to help you understand how to get your business moving.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Box Retailing: Expansion Path or Bound for Bust?

A look at the emerging subscription box industry reveals rising popularity, new player launches, established retailer buy-in, and keen investor interest. Signs, however, point both to growth and consolidation ahead.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Getting Your Product Out the Door: What is Product Development?

This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development, defines the role of product owner and its importance to the organization and details the elements of new product development.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Launch Awards to Boost Traffic,
Revenues and Retention for Your Site

Awards can be a powerful tool to drive traffic, revenue, and member retention. But it takes planning and foresight. In this quick how-to report, Subscription Site Insider walks you through setting strategy, soliciting entries, the judging process, and promoting winners, as well as selling sponsorships. Includes 15 hands-on tips from a publisher who's launched many successful awards programs.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Netflix Content Reduction, B2B Coupons and More

This week's Five on Friday explores Netflix Content Reduction, B2B Coupons, the perfect salesperson personality and more.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

STATPACK: Facebook Marketing Trends

Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, its now more important than ever to reach and engages your target customers.Download this Facebook Marketing Trends STATPACK, a 125-page PowerPoint with 55 charts and graphs (with two embedded excel charts), to access trend data on Facebook Marketing.Subscription Insider STATPACKS are charts and data that you can use to benchmark performance, for your market and budget planning, creating your business plan or even competitive analysis.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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