The online dating industry is stuck in a rut, facing forecasts of dwindling revenue growth and flat penetration rates. The largest company has missed its most recent revenue target as it struggles against self-cannibalization by its very popular free option. The second-place company is looking to diversify into the job recruitment arena, and lesser competitors are facing obstacles. A forecast of flat-to-low growth may reflect the pessimistic opinion that current industry leaders are poorly positioned to take advantage of coming opportunities. However, research suggests untapped demographics and pathways to overcome these hurdles. This column looks at new research conducted in April 2017 to find the best ways to compete for subscribers.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Dating Services: A Way Forward for an Industry Stuck at Second Base

The online dating industry is stuck in a rut, facing forecasts of dwindling revenue growth and flat penetration rates. The largest company has missed its most recent revenue target as it struggles against self-cannibalization by its very popular free option. The second-place company is looking to diversify into the job recruitment arena, and lesser competitors are facing obstacles. A forecast of flat-to-low growth may reflect the pessimistic opinion that current industry leaders are poorly positioned to take advantage of coming opportunities. However, research suggests untapped demographics and pathways to overcome these hurdles. This column looks at new research conducted in April 2017 to find the best ways to compete for subscribers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Email Marketing Basics for Subscription Content

There's a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Drive Site Traffic With ‘Cheap’ PR Tactics

Do you want to get more traffic -- without much expense -- from search and social media? Online PR combined with SEO can be powerful, especially for niche content sites. Greg Jarboe, co-founder of SEO-PR, will explain exactly how online PR can drive traffic that converts to your membership service.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Get Data Right … or Else!

Why is data getting so much attention these days? Why is it such a good business? Why is it so profitable? Well, there are numerous reasons, but the one Russell Perkins, Subscription Insider Guide to Data Publishing Strategy would like to highlight today is that increasingly,data matters.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

STATPACK: E-Commerce Worldwide

This Subscription Insider STATPACK provides statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as well as information on digital shoppers and consumer spending, as well as mobile commerce and digital payments.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.Download this 124-page PowerPoint with 56 charts and graphs (and three embedded excel charts) to access our trend data and statistics focused on the E-Commerce Worldwide Trends.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Models of Excellence 2013

Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products -- both new and established -- that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

STATPACK: Marketing Technology Trends

This Subscription Insider STATPACK provides statistical information about trends in marketing technology and its implementation. Understand adoption trends, platforms, M&A activity, budgets & spending, salaries & positions related to marketing technology, use and effectiveness, and even the use of AI within platforms.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this is editable 84-page PowerPoint deck with 37 charts with three embedded Excel charts.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Assimilate Your New Members (So They Stay for the Long Haul!)

Convincing people to become a member of your program is one thing. Getting them involved and turning them into a fully engaged member is something quite different. In this article, we will dive into the wonderful world of assimilating your members. How Does It Work? Scott Whitaker, Subscription Insider Guide to Membership Strategy, explains.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

CharityCAN Makes 6 Figures with Traditional Sales Approach for Innovative Fundraising Database

When Publisher Anderson Charters bought Canadian Donor's Guide in 2002, he knew the directory world was changing. Thus, in 2008, he launched CharityCAN, an online database incorporating the data from the Canada Revenue Agency and other sources for fundraising organizations and non-profit professionals looking to conduct prospecting research. In this exclusive Case Study, Charters and Associate Publisher Alison Stoneman spoke with us about how the site sells high-priced subscriptions by mining its own database and placing traditional outbound sales calls. Plus, learn the right (and wrong) way to develop an online B2B lead nurturing campaign and set up a conversion funnel for group subscriptions.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Online Cooking School Uses High-Quality Videos to Attract Members and Land Partnerships

Online education systems have to offer more than quick-tips. See how subscription-based online cooking school Rouxbe uses trained chefs and film-industry professionals to create top-notch video content, quizzes, and instructor feedback to attract members needing more than just a recipe
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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